Vice President of Trade Marketing – Food & Beverage

Are you a strategic marketing leader with a deep understanding of the Food & Beverage industry? We are seeking a Vice President of Trade Marketing to drive brand visibility, optimize trade strategies, and enhance market positioning for a leading company in Philadelphia, PA. This is an exciting opportunity to lead trade marketing initiatives, build strong retailer partnerships, and drive business growth in a competitive landscape. If you excel in data-driven marketing, sales collaboration, and trade execution, this role is for you.

Drive Trade Marketing Excellence in Food & Beverage

A top-tier Food & Beverage company in Philadelphia, PA, is searching for a Vice President of Trade Marketing to lead strategic trade initiatives and maximize market impact. The ideal candidate will have a strong background in CPG trade marketing, channel strategy, and promotional execution, along with a passion for driving brand success through innovative retail and distribution partnerships. If you are a results-oriented leader with expertise in trade marketing strategy, pricing, and customer engagement, this is your opportunity to make a significant impact in the industry.

Key Responsibilities of the Vice President of Trade Marketing – Food & Beverage

Trade Marketing Strategy & Execution

Develop and implement comprehensive trade marketing strategies to enhance brand visibility, optimize promotions, and drive retail execution. Leverage market insights to create targeted campaigns that maximize sales impact and customer engagement.

Retail & Distributor Partnerships

Build and maintain strong relationships with retailers, wholesalers, and distribution partners to ensure seamless execution of trade marketing initiatives. Collaborate with key accounts to develop customized promotional programs that align with business objectives.

Revenue Growth & Market Expansion

Identify growth opportunities by analyzing market trends, consumer behavior, and competitive landscape. Drive pricing and promotional strategies to expand market share, increase profitability, and enhance brand positioning in both established and emerging markets.

Cross-Functional Collaboration

Work closely with sales, marketing, category management, and finance teams to ensure alignment of trade marketing efforts with broader business goals. Support sales teams with tools, insights, and trade programs that improve retail execution and sell-through.

Data-Driven Decision Making

Leverage data analytics and market intelligence to measure the effectiveness of trade marketing initiatives. Use key performance indicators (KPIs) and ROI metrics to refine strategies, optimize spending, and maximize promotional impact.

Retail Activation & In-Store Execution

Oversee the planning and execution of in-store promotions, merchandising programs, and shopper marketing campaigns to enhance brand visibility and consumer engagement at the point of sale. Ensure consistency in branding and execution across all retail channels.

Budget Management & Optimization

Manage trade marketing budgets effectively, ensuring optimal allocation of resources to drive maximum return on investment. Analyze cost structures, negotiate vendor agreements, and implement cost-saving measures without compromising execution quality.

Innovation & Competitive Analysis

Stay ahead of industry trends, emerging technologies, and competitor strategies to enhance trade marketing effectiveness. Implement innovative promotional tactics, digital solutions, and omnichannel approaches to elevate the brand’s market presence.

Regulatory Compliance & Brand Integrity

Ensure all trade marketing activities comply with industry regulations, corporate policies, and ethical standards. Maintain brand integrity by overseeing trade program guidelines, pricing policies, and promotional approvals.

What the Client is Looking for in You

As the Vice President of Trade Marketing – Food & Beverage, the client seeks a strategic and results-driven leader with deep expertise in trade marketing, brand execution, and retail strategy within the Food & Beverage industry. You should be an innovative thinker who thrives in a fast-paced environment and has a track record of driving market expansion, brand growth, and retail partnerships.

Proven Expertise in Trade Marketing & Retail Strategy

The client is looking for a seasoned marketing professional with extensive experience in trade marketing, shopper marketing, and category management within the Food & Beverage sector. You should have a strong ability to develop and execute high-impact trade programs, optimize promotional strategies, and drive retail execution excellence.

Strategic Vision & Market Growth Mindset

As Vice President of Trade Marketing, you must be able to craft and implement data-driven trade marketing strategies that enhance brand presence and maximize revenue opportunities. The ideal candidate will have a strong understanding of market trends, consumer behavior, and competitive positioning to develop innovative campaigns that drive sales performance and brand equity.

Strong Analytical & Financial Acumen

The ability to analyze trade spending, ROI, and promotional effectiveness is essential. The client seeks a leader who can optimize trade investments, manage budgets effectively, and use data-driven insights to enhance marketing strategies and maximize profitability.

Collaborative Leadership & Team Development

Leadership is at the heart of this role, and the client is looking for an executive who can inspire and develop high-performing teams across sales, marketing, and retail execution. You should be skilled in cross-functional collaboration, fostering teamwork between sales, finance, and brand teams to achieve business objectives.

Expertise in Retail & Distributor Partnerships

A proven track record of building strong relationships with retailers, distributors, and key accounts is crucial. The ideal candidate should have experience in driving negotiations, managing trade promotions, and developing retailer-specific programs that enhance brand positioning and sales performance.

Customer-Centric & Innovation-Driven Mindset

The client values a leader who understands consumer insights, shopper behaviors, and emerging industry trends. You should be passionate about innovation and leverage digital tools, data analytics, and omnichannel strategies to create impactful trade marketing initiatives.

Commitment to Operational Excellence & Compliance

A strong grasp of supply chain dynamics, retail compliance, and industry regulations is essential. You should be able to navigate pricing strategies, promotional guidelines, and ethical marketing practices while ensuring smooth execution of trade marketing programs.

FAQs About the Role – Vice President of Trade Marketing – Food & Beverage

1. What are the key responsibilities of the Vice President of Trade Marketing in this role?

As the Vice President of Trade Marketing, you will be responsible for developing and executing trade marketing strategies, optimizing brand execution at retail, and enhancing category growth. You will lead shopper marketing initiatives, promotional planning, and retail partnerships to maximize market penetration and sales performance. Additionally, you will work closely with sales, marketing, and finance teams to ensure trade investments deliver strong ROI.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in trade marketing, category management, and retail execution within the Food & Beverage industry. A proven track record of leading successful trade programs, managing promotional budgets, and optimizing retail strategies is essential. Experience in working with distributors, retailers, and cross-functional teams is highly valued. A bachelor’s degree in marketing, business, or a related field is required, with an MBA preferred.

3. What leadership qualities are essential for this role?

The client seeks a strategic, results-driven leader with strong analytical skills, financial acumen, and expertise in consumer insights. You should be collaborative, innovative, and capable of managing high-performing teams. The ability to influence key stakeholders, build retailer relationships, and execute high-impact marketing campaigns is crucial for success.

4. What challenges can I expect in this role?

As VP of Trade Marketing, you will navigate challenges such as changing consumer preferences, retail competition, supply chain complexities, and trade investment optimization. You will need to analyze market trends, adapt promotional strategies, and balance trade spending efficiency with revenue growth goals while ensuring seamless execution at the retail level.

5. What impact will the VP of Trade Marketing have on the company’s growth?

This role is critical in driving sales performance, increasing market share, and strengthening brand visibility. Your strategic initiatives will directly influence retail execution, distributor engagement, and consumer purchasing behavior, ultimately leading to revenue growth and stronger retailer partnerships.

6. What is the company’s culture and work environment like?

The company promotes a fast-paced, collaborative, and performance-driven culture. They value innovation, teamwork, and accountability and are looking for a leader who can foster a dynamic and results-oriented trade marketing team while aligning strategies with business objectives.

What Remuneration Can You Expect from This Job?

As the Vice President of Trade Marketing – Food & Beverage, you can expect a highly competitive compensation package that reflects your expertise in trade marketing, category management, and strategic leadership. The remuneration for this role typically includes:

1. Base Salary

The base salary for a VP of Trade Marketing in the Food & Beverage industry depends on company size, market position, and location. Generally, annual base salaries range between $150,000 to $250,000, with larger corporations and high-growth brands offering even higher compensation.

2. Performance-Based Bonuses

Most VP-level roles include annual performance-based bonuses tied to key business metrics such as:

Trade promotion effectiveness
Revenue growth and market share expansion
Retail execution and distributor partnerships
Profitability and cost optimization

These bonuses typically range from 20% to 50% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many companies offer equity-based incentives, including stock options, restricted stock units (RSUs), or performance shares. These incentives align executive compensation with long-term company growth and shareholder value. The equity portion of compensation varies based on company valuation and market standing.

Some companies offer profit-sharing programs or LTIPs that provide additional financial rewards for sustained business performance over multiple years. These incentives encourage long-term commitment and strategic decision-making.

5. Executive Benefits & Perks

As a senior executive, you can expect a range of corporate benefits, including:
Comprehensive health, dental, and vision insurance
401(k) plans with company contributions
Executive retirement plans
Company-provided travel allowances or car benefits
Expense accounts for trade events, conferences, and networking
Wellness programs and executive coaching

6. Signing Bonuses & Relocation Assistance

For top candidates, companies may offer signing bonuses or relocation assistance to attract the best talent. These one-time incentives can range from $25,000 to $150,000, depending on company size and the candidate’s experience.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and additional incentives, total compensation for a VP of Trade Marketing can range from $200,000 to $500,000+ annually, with significant growth potential in high-performing companies.

How to Apply

If you are a results-driven leader with a strong background in trade marketing, category management, and revenue growth strategies within the Food & Beverage industry, we encourage you to apply for the Vice President of Trade Marketing role. This is a high-impact leadership opportunity where you will drive brand visibility, optimize trade promotions, and expand market presence for a growing company.

To apply, please submit:
Your Resume – Detailing your experience in trade marketing strategy, retailer partnerships, sales growth, and category management.
A Cover Letter – Highlighting your expertise in channel marketing, promotional optimization, financial planning, and team leadership. Showcase your ability to drive market share expansion and enhance brand positioning through innovative trade strategies.

This role offers an exciting career advancement opportunity, allowing you to influence business growth, trade marketing effectiveness, and long-term success in a competitive marketplace.

Apply today to take the next step in your executive career as Vice President of Trade Marketing – Food & Beverage!

For more details or to explore similar opportunities, visit our Food & Beverage Executive Careers Page.

Tags:

Job Category: Food & Beverage

Job Type: Full Time

Job Location: Philadelphia

Vice President of Trade Marketing – Food & Beverage – Philadelphia, PA