Vice President of Sales Enablement – CPG Manufacturing

Are you a results-driven sales leader with a passion for empowering teams and optimizing sales strategies? We are seeking a Vice President of Sales Enablement to drive revenue growth and enhance sales effectiveness for a leading Consumer Packaged Goods (CPG) manufacturing company in Dallas, TX. This is a unique opportunity to shape sales operations, implement cutting-edge enablement programs, and collaborate with cross-functional teams to accelerate business success. If you thrive in a fast-paced environment and have a proven track record in sales leadership within the CPG sector, we want to hear from you!

Drive Sales Performance in a Leading CPG Manufacturing Company

A top-tier CPG manufacturing company in Dallas, TX is looking for a Vice President of Sales Enablement to spearhead sales training, performance optimization, and go-to-market strategies. The ideal candidate will have extensive experience in sales enablement, data-driven decision-making, and sales technology implementation. If you excel in developing high-performing sales teams, streamlining processes, and enhancing customer engagement, this role offers an exciting opportunity to make a significant impact.

Key Responsibilities of the Vice President of Sales Enablement – CPG Manufacturing

Sales Enablement Strategy & Execution

Develop and implement a comprehensive sales enablement strategy that aligns with business objectives. Drive the adoption of best-in-class sales methodologies, training programs, and tools to enhance sales team performance.

Training & Development

Design and execute sales training programs to enhance product knowledge, sales techniques, and customer engagement strategies. Ensure continuous learning and upskilling to keep the sales force competitive in the evolving CPG market.

Sales Process Optimization

Streamline and optimize the sales process, ensuring efficiency and effectiveness. Implement best practices in lead management, pipeline development, and forecasting to maximize revenue generation.

Revenue Growth & Sales Performance

Drive revenue growth by enhancing sales productivity through data-driven insights and performance analytics. Identify gaps, improve conversion rates, and develop strategies to increase sales effectiveness.

Technology & Tools Implementation

Leverage CRM platforms, sales automation tools, and AI-driven analytics to improve decision-making, reporting, and sales execution. Ensure seamless integration of sales technology to support business goals.

Collaboration with Cross-Functional Teams

Work closely with marketing, product development, and customer success teams to align sales initiatives with brand positioning, product offerings, and market demand. Foster collaboration to create a cohesive go-to-market strategy.

Market & Competitor Analysis

Analyze market trends, customer insights, and competitor strategies to refine sales enablement initiatives. Provide data-driven recommendations to enhance sales engagement and market positioning.

Stakeholder Engagement & Leadership

Act as a key liaison between sales leadership, executive teams, and stakeholders, ensuring alignment on business objectives and revenue goals. Influence decision-making with strategic sales insights and performance metrics.

Performance Measurement & Continuous Improvement

Establish KPIs and performance metrics to measure the success of sales enablement initiatives. Continuously evaluate and refine programs to drive sales effectiveness and business growth.

What the Client is Looking for in You

As the Vice President of Sales Enablement – CPG Manufacturing, the client is searching for a highly strategic and results-oriented sales leader who can drive revenue growth, optimize sales processes, and empower sales teams to achieve peak performance. You should be a dynamic professional with a deep understanding of sales enablement strategies, training, and technology in the Consumer Packaged Goods (CPG) industry.

Proven Experience in Sales Enablement & CPG Manufacturing

The ideal candidate will have extensive experience in sales enablement, sales training, and process optimization within the CPG sector. You should have a track record of implementing successful sales enablement programs that have improved efficiency, increased revenue, and strengthened go-to-market strategies.

Strategic Sales Leader with a Vision for Growth

You must be able to develop and execute long-term sales enablement strategies that align with business objectives. The client values leaders who can identify growth opportunities, streamline sales operations, and enhance sales team performance in highly competitive markets.

Expertise in Sales Training & Process Optimization

The ability to design, implement, and refine sales training programs is crucial. You should have experience in developing high-impact training modules, onboarding programs, and sales performance coaching that help sales professionals exceed their targets.

Data-Driven Decision-Maker

The client is looking for a VP who can leverage data analytics, CRM insights, and sales performance metrics to drive informed decision-making. Your ability to analyze sales trends, forecast revenue, and optimize sales strategies using data-driven insights is essential.

Strong Financial and Business Acumen

You must demonstrate financial discipline in managing sales budgets, optimizing costs, and driving profitability. The ability to balance short-term revenue objectives with long-term sales enablement investments is key to this role.

Ability to Build and Lead High-Performing Sales Teams

A key requirement for this position is the ability to attract, train, and retain top sales talent. You should have experience in fostering a collaborative and performance-driven culture, ensuring that the sales team is well-equipped to drive business success.

Proficiency in Sales Technology & CRM Platforms

The client values candidates with expertise in CRM systems, sales automation tools, and AI-driven analytics platforms. You should be proficient in leveraging technology to enhance sales productivity, improve reporting accuracy, and streamline sales workflows.

Exceptional Stakeholder & Cross-Functional Collaboration Skills

As VP of Sales Enablement, you will be expected to collaborate closely with marketing, product development, and executive leadership to ensure that sales initiatives align with overall business objectives. Strong communication and relationship-building skills are critical.

Commitment to Continuous Improvement & Industry Best Practices

The client is looking for a leader who is committed to staying ahead of industry trends, adopting best-in-class sales methodologies, and continuously refining sales enablement programs to drive sustained business growth.

FAQs About the Role – Vice President of Sales Enablement – CPG Manufacturing

1. What are the key responsibilities of the Vice President of Sales Enablement?

As the Vice President of Sales Enablement, you will be responsible for developing and executing sales enablement strategies to drive revenue growth and optimize sales performance. Your role will involve designing training programs, implementing sales processes, leveraging technology, and enhancing team effectiveness. Additionally, you will collaborate with marketing, product, and executive leadership to ensure a seamless go-to-market strategy.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in sales enablement, training, and sales operations within the Consumer Packaged Goods (CPG) manufacturing sector. A strong background in sales leadership, process optimization, data analytics, and CRM technology is essential. Experience in managing sales teams, driving revenue growth, and implementing sales automation tools is highly preferred. A bachelor’s degree in business, marketing, or a related field is required, while an MBA or relevant advanced degree is a plus.

3. What leadership qualities are essential for this role?

The client is looking for a strategic and results-driven sales leader with excellent decision-making, analytical, and communication skills. You should have a proven ability to coach and develop sales teams, foster collaboration across departments, and implement data-driven strategies that improve sales performance. Strong interpersonal skills, adaptability, and a deep understanding of the CPG industry’s sales dynamics are critical.

4. What challenges can I expect in this role?

As the VP of Sales Enablement, you will face challenges such as optimizing sales processes, improving sales efficiency, and aligning sales strategies with evolving market trends. Other challenges include driving technology adoption, overcoming sales objections, managing competitive pressures, and ensuring consistent sales team performance. The role demands a proactive approach to problem-solving and continuous improvement.

5. How will this role impact the company’s sales and revenue growth?

The VP of Sales Enablement plays a pivotal role in increasing sales productivity, enhancing customer engagement, and accelerating revenue growth. By implementing effective sales training programs, optimizing sales processes, and utilizing sales technology, you will directly contribute to the company’s market share expansion and bottom-line performance.

6. What is the company’s culture and work environment like?

The company fosters a fast-paced, performance-driven, and collaborative work environment. They value innovation, teamwork, and continuous learning, making it an excellent opportunity for a leader who thrives in dynamic settings. You will be part of a company that supports professional growth, encourages strategic thinking, and prioritizes customer-centric sales approaches.

What Remuneration Can You Expect from This Job?

As the Vice President of Sales Enablement – CPG Manufacturing in Dallas, TX, you can expect a competitive compensation package tailored to attract top sales enablement leadership talent. The remuneration typically includes:

1. Base Salary

The base salary for a VP of Sales Enablement in the Consumer Packaged Goods (CPG) industry varies based on company size, revenue, and market positioning. Typically, the annual base salary for this role falls within the range of $180,000 to $250,000, with larger companies offering salaries on the higher end of the spectrum.

2. Performance-Based Bonuses

This role comes with performance-based bonuses that are directly linked to key business metrics such as sales growth, revenue targets, sales efficiency improvements, and go-to-market strategy execution. These bonuses typically range from 25% to 50% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many CPG manufacturing firms offer equity-based incentives, such as stock options, restricted stock units (RSUs), or performance-based shares. These long-term incentives align leadership interests with company success, potentially adding significant financial value over time.

4. Long-Term Incentive Plans (LTIPs)

Some companies provide profit-sharing programs or LTIPs, rewarding executives for multi-year performance and long-term strategic contributions. These plans typically provide additional financial incentives tied to sustained revenue growth and business expansion.

5. Executive Benefits & Perks

As a senior executive, you may be eligible for a variety of executive benefits, including:

Comprehensive health, dental, and vision insurance
401(k) or pension plans with employer contributions
Executive leadership training and professional development programs
Company-sponsored travel allowances
Expense accounts for business-related engagements
Exclusive sales and marketing conferences access

6. Signing Bonuses & Relocation Assistance

For highly qualified candidates, companies may offer signing bonuses or relocation packages. These one-time payments typically range from $25,000 to $100,000, depending on the company’s needs and the candidate’s experience.

Total Compensation Potential

When factoring in base salary, performance-based incentives, equity options, and additional benefits, the total compensation package for a Vice President of Sales Enablement – CPG Manufacturing can range from $250,000 to $500,000 annually, with high-performing executives earning even more in leading companies.

How to Apply

If you are a dynamic and strategic sales leader with a proven track record in the Consumer Packaged Goods (CPG) manufacturing industry, we invite you to apply for the Vice President of Sales Enablement role in Dallas, TX. This is a unique opportunity to develop and execute sales enablement strategies, optimize sales operations, and enhance team performance to drive significant business growth.

To apply, please submit your resume and a cover letter detailing your experience in:

Sales enablement leadership and strategy implementation
Revenue growth and sales process optimization
Sales training, coaching, and CRM technology adoption
Cross-functional collaboration with marketing, product, and executive teams
Driving sales performance in the CPG manufacturing sector

This role offers a high-impact career opportunity where you will play a critical role in shaping sales strategies, implementing data-driven solutions, and accelerating revenue growth. Apply today to take the next step in your executive career as Vice President of Sales Enablement – CPG Manufacturing – Dallas, TX!

For more information or to explore similar opportunities, visit our CPG Executive Recruiters Page.

Tags:

Job Category: CPG Manufacturing

Job Type: Full Time

Job Location: Dallas