Are you an innovative marketing executive with a passion for the medical device industry? We are seeking a Vice President of Marketing (Medical Device) in Detroit, MI to lead strategic marketing initiatives, drive brand growth, and position the company as a market leader in the healthcare sector. This role requires a seasoned marketing professional with a proven track record in product marketing, digital strategy, market segmentation, and competitive positioning within the medical device space. If you have extensive experience in leading marketing teams, launching new products, and driving revenue through effective marketing strategies, this is an outstanding opportunity to make a lasting impact.
About This Role
As the Vice President of Marketing (Medical Device) in Detroit, MI, you will be responsible for developing and executing comprehensive marketing strategies to expand market share and enhance brand visibility. You will lead a high-performing marketing team, oversee product launches, and collaborate with sales, R&D, and executive leadership to align marketing efforts with business goals. This role demands strong leadership skills, data-driven decision-making, and expertise in leveraging digital marketing, customer insights, and competitive analysis to drive growth. If you are a strategic thinker who thrives in a dynamic, fast-paced environment, this role offers an exciting opportunity to shape the company’s future.
Key Responsibilities – Vice President of Marketing (Medical Device) in Detroit, MI
Develop and Execute Comprehensive Marketing Strategies
- Lead the development and execution of integrated marketing strategies to enhance brand presence and market share.
- Define clear marketing objectives aligned with corporate goals, ensuring measurable success.
- Continuously assess industry trends, competitor strategies, and customer insights to refine marketing approaches.
Drive Product Marketing and Launch Initiatives
- Oversee the development and execution of go-to-market strategies for new product launches.
- Work closely with R&D and sales teams to ensure market readiness and successful adoption of new medical devices.
- Manage product positioning, messaging, and branding to differentiate offerings in a competitive landscape.
Lead Digital and Content Marketing Strategies
- Develop and implement data-driven digital marketing campaigns, including SEO, PPC, and social media strategies.
- Oversee website optimization, content marketing, and lead generation programs to drive engagement and conversions.
- Leverage analytics and marketing automation to enhance campaign effectiveness and customer outreach.
Strengthen Brand Positioning and Thought Leadership
- Establish the company as a recognized leader in the medical device industry through strategic branding efforts.
- Develop compelling brand messaging, value propositions, and storytelling initiatives that resonate with key audiences.
- Represent the brand at industry events, trade shows, and conferences to build credibility and visibility.
Optimize Marketing Operations and Budget Management
- Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Implement performance tracking metrics to measure campaign effectiveness and optimize future strategies.
- Utilize advanced marketing analytics to drive data-informed decision-making and continuous improvement.
Enhance Customer Engagement and Market Research
- Conduct in-depth market research to understand customer needs, pain points, and emerging trends.
- Develop customer segmentation strategies to personalize marketing efforts and improve engagement.
- Leverage feedback and data insights to refine marketing strategies and improve customer experience.
Collaborate with Sales and Cross-Functional Teams
- Work closely with sales teams to align marketing initiatives with revenue growth objectives.
- Develop sales enablement tools, training materials, and content to support lead generation and conversion.
- Foster strong relationships between marketing, sales, and product development teams to ensure alignment.
Lead and Develop a High-Performing Marketing Team
- Recruit, mentor, and manage a team of marketing professionals, fostering a culture of excellence.
- Provide strategic guidance and professional development opportunities to enhance team capabilities.
- Drive innovation within the marketing team by encouraging creative problem-solving and continuous learning.
What The Client is Looking For in You
To excel as the Vice President of Marketing (Medical Device) in Detroit, MI, you need a blend of strategic vision, leadership, and industry expertise. The ideal candidate will bring a results-driven approach and a deep understanding of the medical device market. Below are the key attributes and qualifications the client is seeking:
- Extensive Marketing Leadership Experience – You should have 10+ years of experience in senior-level marketing roles, specifically within the medical device, healthcare, or life sciences industry. A proven track record in leading successful marketing campaigns, product launches, and brand-building initiatives is essential.
- Strong Product Marketing & Go-to-Market Expertise – Experience in driving product positioning, messaging, and commercialization strategies for medical devices is crucial. You should be adept at collaborating with R&D and sales teams to develop go-to-market plans that maximize product adoption.
- Data-Driven & Analytical Approach – The ability to leverage marketing analytics, customer insights, and performance metrics to refine strategies and optimize campaign effectiveness is key. You should be comfortable using digital tools, CRM systems, and automation platforms to drive decision-making.
- Strategic Digital & Content Marketing Knowledge – Expertise in SEO, PPC, social media, website optimization, and inbound marketing strategies is highly desirable. You should understand how to create compelling content that engages healthcare professionals and decision-makers.
- Branding & Thought Leadership Skills – A strong ability to position a company as an industry leader through strategic branding efforts, content creation, and participation in industry events is important. You should be able to craft compelling narratives that resonate with target audiences.
- Cross-Functional Collaboration & Sales Alignment – Experience working closely with sales teams to develop marketing initiatives that drive lead generation and revenue growth is essential. You should be skilled in creating sales enablement tools and training programs.
- Proven Leadership & Team Development Skills – As a senior leader, you should have experience in building and managing high-performing marketing teams. The ability to mentor, inspire, and develop marketing talent is a key requirement.
- Knowledge of Regulatory & Compliance Standards – Understanding the regulatory environment for medical device marketing, including FDA regulations and global compliance standards, is a strong advantage.
- Passion for Innovation & Market Disruption – The ideal candidate is a forward-thinking marketer who is eager to leverage new trends, technologies, and creative strategies to set the company apart from competitors.
Why This Opportunity Stands Out
This role presents an exciting opportunity for a seasoned marketing executive to drive transformational change in a fast-growing medical device company. As the Vice President of Marketing (Medical Device) in Detroit, MI, you will benefit from:
- A High-Impact Leadership Role – This position gives you direct influence over the company’s marketing direction, brand positioning, and global market expansion. Your strategies will shape how the company is perceived in the medical device industry.
- An Innovative & Growth-Oriented Company – The organization is committed to cutting-edge medical innovations and has an aggressive growth strategy, making this an exciting time to join.
- Opportunity to Lead Market Expansion – You will have the chance to drive strategic marketing initiatives that support new product launches and geographic expansion, directly contributing to business growth.
- Collaboration with a World-Class Executive Team – Work alongside top executives, including the CEO and VP of Sales, to align marketing with corporate objectives and long-term vision.
- Competitive Compensation & Benefits – The role offers a lucrative salary, performance-based incentives, equity options, and comprehensive executive benefits.
- A Culture of Innovation & Excellence – Join a company that values creativity, strategic thinking, and continuous improvement in marketing.
- Professional Growth & Industry Recognition – Represent the company at major medical conferences, contribute to thought leadership initiatives, and establish yourself as a key player in the healthcare marketing space.
FAQs About the Role
Q: What industries should I have experience in?
A: You should have extensive experience in marketing leadership roles within the medical device, healthcare, or life sciences industries. Experience in launching regulated medical products and navigating compliance requirements is highly preferred.
Q: Is relocation required for this position?
A: This role is based in Detroit, MI. Candidates must either be local or willing to relocate. A relocation package may be available for the right candidate.
Q: What is the reporting structure for this role?
A: The Vice President of Marketing (Medical Device) in Detroit, MI will report directly to the Chief Marketing Officer (CMO) and work closely with executive leadership teams.
Q: What kind of leadership style is expected?
A: The ideal candidate should be a strategic and hands-on leader with the ability to inspire and mentor a high-performing marketing team. A balance of analytical thinking and creative problem-solving is essential.
Q: What is the expected travel requirement?
A: This role may require periodic travel for industry conferences, product launches, and executive meetings. The estimated travel requirement is around 20-30% of the time.
Q: What qualifications and skills are required?
A: Candidates should have a bachelor’s or master’s degree in marketing, business administration, or a related field, along with at least 10 years of executive-level marketing experience in the medical device sector.
Q: How does this role contribute to the company’s success?
A: The Vice President of Marketing (Medical Device) in Detroit, MI plays a pivotal role in driving brand awareness, lead generation, and revenue growth through strategic marketing initiatives.
Q: What is the timeline for hiring and onboarding?
A: The company aims to fill this role within the next 60–90 days. Onboarding will include an in-depth orientation, strategic planning sessions, and collaboration with key departments.
What Remuneration Can You Expect from This Job?
As the Vice President of Marketing (Medical Device) in Detroit, MI, you can expect a highly competitive compensation package that reflects your leadership, expertise, and ability to drive marketing success. The base salary for this executive role typically ranges between $180,000 and $250,000 per year, depending on experience, industry knowledge, and track record in medical device marketing.
In addition to the base salary, the role includes a performance-based bonus structure, with incentives tied to key marketing performance indicators, revenue growth, product launch success, and brand expansion. Top performers may exceed $300,000 in total earnings through bonuses and profit-sharing opportunities.
Other executive benefits include:
- Equity or stock options, depending on company performance and tenure.
- Comprehensive health, dental, and vision insurance with executive-level coverage.
- 401(k) retirement plan with company matching contributions.
- Paid executive travel for industry conferences, events, and leadership meetings.
- Relocation assistance, if required.
- Professional development opportunities, including leadership training and industry networking.
This role offers not only exceptional earning potential but also the opportunity to lead strategic marketing efforts for an innovative medical device company, positioning yourself at the forefront of the industry.
How to Apply for This Vice President of Marketing (Medical Device) Position in Detroit, MI
If you are a dynamic and results-driven marketing leader with a proven track record in the medical device industry, we invite you to apply for the Vice President of Marketing (Medical Device) in Detroit, MI. This is a high-impact opportunity to lead global marketing initiatives, drive brand expansion, and contribute to the company’s growth.
To apply, please submit your resume and a tailored cover letter detailing your experience in strategic marketing, brand development, and product commercialization within the medical device sector.
This position provides a unique opportunity to shape the future of healthcare marketing, drive innovation, and be part of a fast-growing organization. Take the next step in your executive career today!
For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.
Tags:
Vice President of Marketing | Medical Device Marketing | Healthcare Marketing Executive | Brand Strategy | Product Commercialization | Marketing Leadership |
