Vice President of Marketing Innovation – Personal Care Products – Minneapolis, MN

Are you a strategic and creative leader with a passion for innovation in the personal care industry? We are looking for a Vice President of Marketing Innovation to lead transformative marketing initiatives for a renowned personal care brand in Minneapolis, MN. This is an exciting opportunity to shape the future of marketing strategies, build impactful consumer connections, and drive the brand’s success in a competitive market. If you excel in strategic thinking, leading teams, and pushing the boundaries of innovation, this role could be your next big career move.

Lead Marketing Innovation for a Leading Personal Care Brand in Minneapolis

A top-tier personal care company in Minneapolis, MN is seeking a Vice President of Marketing Innovation to drive their marketing strategies and innovations in the personal care product space. The ideal candidate will possess extensive experience in leading marketing teams, a deep understanding of consumer trends, and a creative mindset focused on delivering breakthrough ideas. This role offers the chance to lead the brand’s transformation and establish long-term growth and success by leveraging marketing and innovation to enhance the consumer experience and expand the brand’s footprint in the market.

Key Responsibilities of the Vice President of Marketing Innovation – Personal Care Products

Strategic Marketing Leadership: Develop and execute innovative marketing strategies that align with evolving market trends and consumer behaviors in the personal care industry. Establish clear objectives, define the brand’s positioning, and lead the development of marketing campaigns that drive consumer engagement and brand growth.

Innovation & Product Development: Lead efforts to identify and drive new product innovations that resonate with consumer needs and preferences. Work closely with R&D and product teams to bring new ideas to market, ensuring that the company stays ahead of industry trends and competitors.

Brand Positioning & Communication: Oversee brand messaging, ensuring consistency across all channels and touchpoints. Develop integrated marketing campaigns that communicate the brand’s values, mission, and unique selling propositions, strengthening the brand’s presence in both existing and new markets.

Customer Insights & Market Research: Use data-driven insights to understand evolving customer needs and preferences. Lead market research initiatives to gather insights on consumer behavior, competitor strategies, and market opportunities, translating this data into actionable strategies for brand growth.

Digital Marketing & E-Commerce Strategy: Spearhead the digital transformation of marketing initiatives, including e-commerce strategies, social media engagement, and influencer partnerships. Optimize online presence and digital marketing channels to drive consumer acquisition, engagement, and loyalty.

Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing team. Foster a culture of creativity, collaboration, and accountability, while ensuring alignment with broader business goals. Work cross-functionally with sales, R&D, and operations teams to execute marketing strategies effectively.

Revenue Growth & Profitability: Drive marketing initiatives that directly contribute to revenue growth and market share expansion. Develop pricing strategies, promotional campaigns, and product positioning efforts that optimize profitability while enhancing customer value.

Consumer Engagement & Loyalty: Create innovative strategies to engage and retain customers, focusing on building long-term relationships and loyalty. Implement customer engagement programs, loyalty rewards, and experiential marketing initiatives that resonate with target audiences.

Performance Measurement & Analytics: Establish clear performance metrics and KPIs to assess the success of marketing strategies and campaigns. Use analytics to optimize marketing efforts, improve ROI, and continuously adapt to shifting market dynamics.

Regulatory Compliance & Brand Ethics: Ensure that all marketing initiatives comply with industry regulations, ethical standards, and the company’s commitment to corporate social responsibility. Maintain transparency and authenticity in all marketing communications.

What the Client is Looking for in You

As the Vice President of Marketing Innovation – Personal Care Products, the client seeks a forward-thinking, creative leader with a proven track record in driving marketing success and innovation within the personal care industry. You should be an experienced marketing executive with a passion for developing and executing strategies that resonate with consumers while driving brand growth. The ideal candidate will bring strong leadership skills, innovative thinking, and the ability to adapt marketing strategies in a dynamic, competitive landscape.

Proven Marketing Leadership in the Personal Care Industry

The client is looking for a seasoned marketing leader with deep experience in the personal care sector. You should have a strong history of developing successful marketing strategies that elevate brands, increase consumer engagement, and boost sales. The ideal candidate will have a demonstrated ability to launch and market innovative products, as well as experience in leading cross-functional teams to achieve common goals. Previous success in developing marketing campaigns that resonate with diverse consumer segments is highly valued.

Strategic Vision for Brand Growth and Innovation

As Vice President of Marketing Innovation, you must have the ability to craft and execute bold, long-term strategies that position the brand for growth and differentiation in a competitive market. The client values leaders who think creatively and can bring new ideas to life, ensuring that marketing efforts not only attract consumers but also create lasting brand loyalty. You should have experience identifying emerging trends, leveraging consumer insights, and taking calculated risks to propel brand innovation.

Consumer-Centric Mindset

Understanding consumer behavior and market dynamics is crucial for success in this role. The client seeks a leader who is highly attuned to consumer needs and can build targeted marketing strategies that drive engagement and conversion. You should have experience utilizing data and insights to understand consumer pain points and deliver solutions that connect with target audiences, creating meaningful relationships that strengthen brand loyalty.

Digital Expertise and E-Commerce Focus

A strong background in digital marketing and e-commerce is essential. The client seeks a VP of Marketing Innovation who is highly skilled in digital channels, including social media, SEO, influencer partnerships, and e-commerce platforms. Experience in driving digital transformation and online sales growth is a key component of this role, as well as understanding how to effectively leverage digital channels to create personalized and impactful consumer experiences.

Ability to Inspire and Lead High-Performing Teams

The client values leadership that drives a culture of collaboration, creativity, and accountability. You should be a leader who can inspire teams, foster innovation, and build strong, results-driven marketing departments. The ability to attract, develop, and retain top talent while empowering your team to execute high-impact marketing initiatives is essential for success in this role.

Strong Stakeholder Management and Collaboration

Effective communication and collaboration are vital for success in this role. The client seeks a leader who can engage with internal stakeholders, cross-functional teams, and external partners to align marketing efforts with broader business goals. The ability to present data-driven insights and build strong relationships with key stakeholders will be crucial for gaining support for innovative initiatives.

Commitment to Operational Excellence and Brand Integrity

Operational excellence, quality control, and brand integrity are key values for the client. You should have a strong understanding of marketing operations and an ability to ensure that campaigns are executed efficiently while maintaining the highest standards of brand messaging and compliance with industry regulations. The client values a leader who ensures that all marketing activities align with the company’s values and ethical standards.

FAQs About the Role – Vice President of Marketing Innovation – Personal Care Products

What are the key responsibilities of the Vice President of Marketing Innovation in this role?

As the Vice President of Marketing Innovation, you will lead the development and execution of the company’s marketing strategies for personal care products. This includes driving innovation, overseeing brand positioning, managing digital marketing initiatives, and optimizing product launches. You will also collaborate with cross-functional teams to bring new products to market, ensure brand consistency, and enhance customer engagement. A key focus will be on leveraging consumer insights to shape marketing campaigns and drive revenue growth.

What qualifications and experience are required for this position?

The ideal candidate will have significant leadership experience in marketing, particularly in the personal care or consumer goods sector. A strong background in brand strategy, product innovation, digital marketing, and consumer insights is essential. The role requires experience in leading large, high-performing teams and successfully executing integrated marketing campaigns. A bachelor’s degree in marketing, business, or a related field is required, and an MBA or other advanced degrees would be a plus.

What leadership qualities are essential for this role?

The company seeks a visionary leader with exceptional strategic thinking, creativity, and the ability to inspire and lead marketing teams. You should be results-oriented, with a strong focus on innovation and delivering customer-centric solutions. Strong interpersonal and communication skills, along with the ability to collaborate across various departments, are critical. A deep understanding of the personal care market and a passion for staying ahead of trends is also important.

What challenges can I expect in this role?

In this position, you may face challenges such as adapting to rapidly changing consumer preferences, maintaining brand relevance in a competitive market, and effectively integrating new technologies and digital platforms into marketing strategies. You will need to drive innovation in product marketing while ensuring operational efficiency. Additionally, balancing creative marketing initiatives with measurable business outcomes will be a critical challenge.

What is the expected impact of the Vice President of Marketing Innovation on the company’s growth?

The Vice President of Marketing Innovation is expected to play a crucial role in shaping the brand’s marketing direction, driving product innovations, and creating a strong connection with consumers. Your leadership will directly influence the company’s ability to capture market share, increase revenue, and strengthen its position in the personal care market. Successful marketing initiatives and brand strategies will lead to long-term growth and customer loyalty.

What is the company’s culture and work environment like?

The company offers a dynamic, collaborative, and fast-paced work environment where innovation is at the forefront. You will work with a diverse and talented team committed to excellence and continuous improvement. The company values creativity, adaptability, and a consumer-first mindset, providing an environment where you can make a real impact and drive positive change in the personal care industry.

What Remuneration Can You Expect from This Job?

As the Vice President of Marketing Innovation – Personal Care Products in Minneapolis, MN, you can expect a highly competitive compensation package that reflects the seniority and expertise required for this pivotal role. The remuneration for this position is designed to attract exceptional talent with a proven track record in the personal care industry. Below are the key components of the compensation package:

Base Salary

The base salary for the Vice President of Marketing Innovation in the personal care industry varies depending on the size, revenue, and market position of the company. For a mid-to-large-sized company, the annual base salary typically ranges from $200,000 to $400,000. Larger, more established companies may offer higher salaries, reflecting the candidate’s experience and industry standing.

Performance-Based Bonuses

In addition to the base salary, most VP of Marketing Innovation roles offer performance-based bonuses. These bonuses are typically linked to key performance metrics such as brand growth, revenue targets, market expansion, and consumer engagement. Depending on individual and company performance, these bonuses can range from 20% to 50% of the base salary, offering substantial financial rewards for meeting and exceeding goals.

Equity & Stock Options

Many personal care companies offer equity-based incentives such as stock options or restricted stock units (RSUs). These grants align the executive’s compensation with the long-term growth of the company and provide the potential for significant financial upside. The value of equity can vary based on the company’s performance, with high-growth firms offering attractive stock options that may significantly enhance the total compensation package.

Profit-Sharing & Long-Term Incentive Plans (LTIPs)

Some companies offer profit-sharing programs or long-term incentive plans (LTIPs) to ensure that executives are focused on the company’s sustained success. These incentives reward the Vice President of Marketing Innovation for contributing to the company’s growth over time and align long-term business performance with personal financial rewards. These programs can provide substantial payouts tied to company profitability and market performance.

Executive Benefits & Perks

The VP of Marketing Innovation role typically includes a comprehensive suite of executive benefits, including:

Health, dental, and vision insurance
401(k) or pension plans with company contributions
Executive retirement plans
Company-provided vehicle or travel allowances
Wellness programs and gym memberships
Expense accounts for business-related travel, networking, and development

Signing Bonuses & Relocation Assistance

For highly qualified candidates, companies may offer signing bonuses or relocation assistance as part of their compensation package. Signing bonuses can range from $30,000 to $100,000, depending on the candidate’s experience and the company’s needs. Additionally, relocation packages can include moving expenses, temporary housing allowances, and other support to facilitate a smooth transition to Minneapolis, MN.

Total Compensation Potential

When factoring in base salary, bonuses, equity grants, profit-sharing, and benefits, the total compensation for a Vice President of Marketing Innovation in the personal care industry can range from $350,000 to $700,000 annually at leading companies. For top-tier firms or those in high-growth phases, total compensation could exceed these figures, with potential for substantial rewards tied to company performance and strategic success.

How to Apply

If you are a visionary and results-driven leader with a proven track record in marketing innovation within the personal care industry, we invite you to apply for the Vice President of Marketing Innovation – Personal Care Products role in Minneapolis, MN. This is a unique opportunity to lead the marketing strategy for a leading personal care brand, drive innovation, and position the company for long-term growth in an ever-evolving market.

To apply, please submit your resume and a cover letter detailing your experience in personal care product marketing, brand innovation, digital marketing strategies, and consumer engagement. Highlight your ability to drive product launches, develop cross-functional teams, and lead market-driven initiatives that resonate with consumers. Additionally, showcase your experience in leading teams, managing budgets, and delivering measurable marketing success.

This role offers a high-impact career opportunity where you will play a pivotal role in shaping the company’s marketing vision, fostering innovation, and driving market expansion. Apply today to take the next step in your career as a Vice President of Marketing Innovation in the personal care industry in Minneapolis, MN!

For more information or to explore similar opportunities, visit our Marketing Innovation Leadership Careers Page.

Job Category: Personal Care Products

Job Type: Full Time

Job Location: Minneapolis

Vice President of Marketing Innovation – Personal Care Products – Minneapolis, MN