Trade Marketing Analyst – Snack Food Production – Denver, CO

Are you a driven marketing professional with a passion for the snack food industry? We are looking for a Trade Marketing Analyst to join a leading snack food production company in Denver, CO. This is an exciting opportunity to utilize your expertise in marketing strategy, analytics, and product positioning to drive growth and improve brand performance in a dynamic and competitive market. If you thrive in fast-paced environments and have a keen eye for data-driven decision-making, this role is perfect for you.

Lead Marketing Strategy in the Snack Food Industry

Our client, a major player in the snack food production industry, is seeking a Trade Marketing Analyst to help enhance its marketing initiatives and drive business performance in Denver, CO. The ideal candidate will have a strong background in trade marketing, an analytical mindset, and a deep understanding of consumer behavior in the food sector. If you have experience working with snack food brands and are passionate about building impactful marketing strategies, this is your opportunity to make a difference.

Key Responsibilities of the Trade Marketing Analyst – Snack Food Production

Marketing Strategy Development: Collaborate with cross-functional teams to develop and implement innovative trade marketing strategies aimed at increasing brand visibility, sales, and customer engagement. Leverage insights into consumer trends and competitor activity to optimize campaign effectiveness.

Data Analysis & Reporting: Utilize data analytics to measure the performance of trade marketing campaigns. Analyze sales, consumer trends, and competitor activities to identify areas of improvement and growth opportunities. Provide regular reports to leadership, highlighting key metrics and actionable insights.

Brand Positioning & Product Promotion: Work closely with the marketing and sales teams to refine brand positioning and product promotion strategies. Ensure that all trade marketing efforts align with the overall brand objectives, driving consumer awareness and market share growth.

Retail & Channel Strategy: Develop strategies tailored to key retail and distribution channels, ensuring that trade marketing efforts are effective and relevant to each segment. Manage relationships with retail partners to enhance product placement and maximize sales opportunities.

Budget Management & ROI: Assist in managing trade marketing budgets and ensuring that resources are allocated efficiently. Track return on investment (ROI) for marketing campaigns and initiatives, adjusting strategies as necessary to meet financial goals.

Cross-Functional Collaboration: Partner with the sales, product development, and supply chain teams to ensure alignment between trade marketing efforts and overall business goals. Work to ensure that all product launches and promotions are executed seamlessly in the market.

Consumer & Market Insights: Leverage consumer and market insights to help shape marketing campaigns that resonate with target audiences. Understand consumer needs, preferences, and behaviors to drive product innovations and tailored marketing strategies.

Trade Marketing Analytics: Continuously monitor trade marketing activities to ensure they are aligned with company objectives and deliver measurable results. Provide actionable recommendations to optimize campaign performance and enhance customer engagement.

What the Client is Looking for in You

Our client is seeking a Trade Marketing Analyst who has a strong background in the snack food industry and can effectively blend creativity with data analysis to drive business growth. The ideal candidate will have excellent communication skills, a passion for marketing, and an understanding of trade marketing principles. If you’re an analytical thinker with a knack for identifying growth opportunities, we want to hear from you.

Proven Experience in Trade Marketing

You should have prior experience working in trade marketing or a related field, ideally within the food and beverage industry. Understanding the dynamics of snack food marketing, including retail marketing, product placement, and promotional strategies, is essential for success in this role.

Analytical Skills and Data-Driven Decision Making

The client is looking for someone who can leverage data analytics to make informed decisions. Your ability to interpret sales and market data will be crucial in driving campaign strategies and understanding the performance of different marketing initiatives.

Strategic Thinker with Strong Communication Skills

In addition to analytical skills, you’ll need strong strategic thinking and communication abilities. You should be able to collaborate effectively with internal teams and external partners to drive marketing efforts forward.

Experience with Retail and Channel Strategies

You should have experience working with retail and distribution channels, understanding the nuances of each and how trade marketing strategies can be optimized for different segments.

Understanding of Consumer Trends in the Snack Food Market

As a Trade Marketing Analyst, having a keen understanding of consumer trends, market dynamics, and competitor activities will help you develop strategies that resonate with consumers and drive brand growth.

Frequently Asked Questions (FAQs)

1. What are the key responsibilities of the Trade Marketing Analyst in this role?

As the Trade Marketing Analyst, you will be responsible for developing and executing trade marketing strategies, analyzing data to measure campaign performance, and working with cross-functional teams to optimize brand positioning and product promotion. You will also manage retail and channel strategies to increase sales and ensure all trade marketing activities align with overall business goals.

2. What qualifications and experience are required for this position?

The ideal candidate will have at least 2-3 years of experience in trade marketing, preferably in the food or beverage industry. A strong background in data analysis, market research, and campaign management is required. Familiarity with consumer trends in the snack food market will be a plus.

3. What skills are essential for this role?

Key skills include strong analytical abilities, excellent communication skills, strategic thinking, and a deep understanding of the snack food market. Experience with retail and channel strategy development is also essential.

4. What challenges can I expect in this role?

As a Trade Marketing Analyst in the snack food production industry, you will face challenges such as evolving consumer preferences, competitive market dynamics, and the need for data-driven decision-making. You will need to adapt quickly and ensure that marketing strategies remain relevant and effective.

5. What is the expected impact of the Trade Marketing Analyst on the company’s growth?

The Trade Marketing Analyst will play a key role in driving sales and market share growth by developing and executing effective trade marketing strategies. Your efforts will contribute directly to the company’s profitability and brand presence in the snack food industry.

6. What is the company’s culture and work environment like?

The company fosters a collaborative, fast-paced, and results-oriented culture. They value innovation, creativity, and teamwork. You will have the opportunity to work alongside passionate professionals who are dedicated to driving the success of the brand.

What Remuneration Can You Expect from This Job?

The Trade Marketing Analyst position offers a competitive and comprehensive compensation package designed to attract and retain top talent. This package not only reflects the value of your contributions but also ensures that your efforts are recognized and rewarded. Here’s a breakdown of the key components of the compensation package for this role:

Base Salary: The base salary for the Trade Marketing Analyst role typically ranges from $60,000 to $85,000 annually, depending on your experience, qualifications, and the level of expertise you bring to the table. This salary range reflects the importance of the role in driving growth and strategic development within the marketing department.
Performance Bonuses: In addition to the base salary, there are performance-based bonuses available to incentivize excellence and achievement of key business objectives. These bonuses are typically tied to achieving marketing targets, sales goals, or other specific performance metrics, ensuring that your hard work directly correlates with your earnings.
Benefits:
The company offers a comprehensive benefits package designed to support your overall well-being. This includes:
- Health Insurance: Medical plans to ensure you have access to quality healthcare.
- Dental and Vision Insurance: Coverage for dental and vision care, so you can maintain your overall health.
- Paid Time Off (PTO): Generous paid time off to promote work-life balance and ensure you can recharge when needed.
- 401(k) Plan: A retirement savings plan, with company contributions, helping you plan for your future while you focus on excelling in your current role.
Career Growth: The company is committed to your professional development and offers significant opportunities for career growth within the trade marketing and food production sectors. Whether you are looking to move into senior marketing roles, expand your knowledge in related fields, or take on leadership positions, the company provides the necessary resources and support for you to advance your career. This includes access to training programs, workshops, and mentorship opportunities designed to help you develop both technical skills and leadership capabilities.

How to Apply

If you are a results-oriented and strategic marketing professional with experience in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Trade Marketing Analyst position in Denver, CO. This is an exciting opportunity to join a leading snack food production company, contributing to brand growth, consumer engagement, and market success.

To apply, please submit your resume along with a cover letter that highlights your experience in trade marketing, brand management, and strategic planning within the snack food or broader CPG industry. Be sure to include examples of how you have successfully driven marketing initiatives that resulted in increased market share, enhanced brand visibility, and consumer loyalty.

This position offers the chance to play a key role in shaping the marketing strategies of a well-established brand while offering opportunities for professional development and career advancement.

Apply today to bring your marketing expertise to the Trade Marketing Analyst role in Denver, CO, and make a significant impact in the snack food production industry!

For more information or to explore similar roles, visit our Trade Marketing Careers Page.

Job Category: Snack Food Production

Job Type: Full Time

Job Location: Denver

Trade Marketing Analyst – Snack Food Production – Denver, CO