Senior Marketing Manager – Household Goods – Dallas, TX

Are you a strategic marketing leader with a passion for household goods and a proven track record of driving brand growth?

We are seeking a Senior Marketing Manager – Household Goods to join a dynamic and rapidly expanding company in Dallas, TX. This is an exciting opportunity to lead innovative marketing campaigns, enhance brand positioning, and drive significant revenue growth in the highly competitive household goods industry.

This role is perfect for a creative and analytical marketing professional who thrives in digital marketing, brand management, consumer insights, and team leadership. If you have a data-driven approach to marketing, a strong understanding of consumer behavior, and the ability to develop strategic initiatives that resonate with customers, this opportunity is for you!

Lead a Growing Household Goods Brand in Dallas

A fast-growing household goods company in Dallas, TX is on the lookout for an experienced Senior Marketing Manager to lead its marketing efforts and accelerate brand recognition.

As a marketing expert, you will have the opportunity to develop powerful marketing strategies, leverage digital channels, and implement cutting-edge consumer engagement tactics to create a lasting impact on the brand’s growth.

This position offers a challenging yet rewarding environment, where you will oversee multi-channel marketing campaigns, optimize e-commerce strategies, and work closely with cross-functional teams to achieve business objectives.

Key Responsibilities of the Senior Marketing Manager – Household Goods

🌟 Marketing Strategy & Planning:

Develop and execute comprehensive marketing strategies that strengthen brand awareness and maximize product visibility in the household goods market.
Identify key marketing channels, set clear KPIs, and create data-driven marketing plans to achieve business goals.
Utilize consumer insights to develop targeted campaigns that resonate with specific customer segments.

📈 Brand Development & Positioning:

Define and enhance brand identity by crafting engaging storytelling and compelling messaging.
Ensure consistent brand representation across digital platforms, traditional media, and product packaging.
Lead brand awareness initiatives, including influencer partnerships, community engagement, and PR campaigns.

💡 Digital Marketing & E-Commerce:

Oversee SEO, PPC, social media, content marketing, and email marketing to expand digital reach and increase customer acquisition.
Optimize e-commerce marketing strategies to enhance product listings, drive website traffic, and boost online conversions.
Leverage data analytics tools to measure the success of digital campaigns and refine strategies for better ROI.

🛒 Consumer Insights & Market Research:

Conduct comprehensive market research to understand consumer behavior, purchasing trends, and preferences.
Use data-driven analysis to develop personalized marketing strategies that enhance customer engagement.
Monitor customer feedback, industry trends, and competitor strategies to identify areas for innovation.

🤝 Team Leadership & Collaboration:

Lead, mentor, and motivate a high-performing marketing team to execute successful campaigns.
Foster a collaborative work culture that encourages innovation and strategic thinking.
Work closely with sales, product development, and creative teams to align marketing initiatives with overall business objectives.

📢 Campaign Management:

Plan and execute multi-channel marketing campaigns across digital, print, events, and partnerships.
Manage campaign budgets efficiently, ensuring maximum ROI.
Oversee the end-to-end campaign lifecycle, from conceptualization to post-campaign analysis.

🛍️ Retail & Trade Marketing:

Develop strategic partnerships with retailers to secure premium shelf space and promotional opportunities.
Support trade shows, exhibitions, and industry events to enhance brand visibility and networking.
Collaborate with retailers and distributors to execute impactful in-store marketing activations.

What the Client is Looking for in You

As the Senior Marketing Manager – Household Goods – Dallas, TX, the client seeks a strategic and creative marketing leader with a deep understanding of the household goods market. You should be a results-oriented professional who can craft compelling marketing strategies, drive brand growth, and connect with consumers in meaningful ways.

1. Marketing Strategy & Planning

Develop and implement innovative marketing strategies that align with the company’s long-term growth objectives in the household goods sector.
Conduct in-depth competitor analysis to identify strengths, weaknesses, opportunities, and threats in the market, ensuring a competitive edge.
Establish clear and measurable key performance indicators (KPIs) to track and evaluate the success of marketing initiatives.

2. Brand Development & Positioning

Define and strengthen the brand identity, ensuring that all marketing materials, campaigns, and messaging reflect a consistent and compelling brand story.
Work with creative teams, designers, and copywriters to develop visually engaging content and persuasive messaging that resonates with the target audience.
Conduct brand health assessments, monitor customer sentiment, and adjust brand strategies to enhance positioning in the household goods industry.

3. Digital Marketing & E-Commerce

Oversee digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
Optimize website and landing pages for improved user experience (UX), higher conversion rates, and better search engine rankings.
Develop e-commerce marketing strategies to enhance product listings, drive traffic to online marketplaces (Amazon, Walmart, company-owned websites), and increase online sales.

4. Consumer Insights & Market Research

Conduct comprehensive market research to gain insights into consumer preferences, purchasing behaviors, and emerging industry trends.
Analyze demographic and psychographic data to segment the market effectively and tailor marketing messages to specific consumer groups.
Leverage big data analytics and customer feedback to refine product positioning, pricing strategies, and promotional tactics.

5. Team Leadership & Cross-Functional Collaboration

Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, innovation, and accountability.
Conduct regular training sessions and professional development programs to enhance the skills and expertise of the marketing team.
Foster strong collaboration between marketing, sales, product development, and design teams to ensure cohesive brand messaging and unified go-to-market strategies.

6. Campaign Management & Execution

Plan, develop, and execute integrated marketing campaigns across multiple channels, including digital, print, social media, in-store promotions, and influencer partnerships.
Develop content marketing strategies that incorporate blog posts, video content, user-generated content, and thought leadership pieces to engage and educate consumers.
Ensure all campaigns adhere to brand guidelines, maintain a consistent tone of voice, and align with the overall marketing strategy.

7. Retail & Trade Marketing

Establish and maintain strong relationships with retail partners, wholesalers, and distributors to enhance product visibility in stores.
Develop trade marketing programs, including point-of-sale (POS) displays, promotional materials, and in-store demonstrations, to drive customer engagement at retail locations.
Collaborate with sales teams to secure premium shelf space, promotional placements, and co-branded marketing opportunities.

8. Performance Analysis & Continuous Improvement

Measure the effectiveness of marketing campaigns through key performance metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and revenue growth.
Use data visualization tools (e.g., Google Analytics, Tableau, Power BI) to track and present campaign performance insights to senior management.
Conduct post-campaign evaluations to assess strengths, weaknesses, and opportunities for future improvement.

FAQs About the Senior Marketing Manager Role – Household Goods

1. What are the key responsibilities of the Senior Marketing Manager?

As a Senior Marketing Manager – Household Goods in Dallas, TX, you will take charge of the company’s overall marketing strategy and execution to drive brand awareness, customer engagement, and revenue growth. This position requires a results-driven professional with a passion for consumer marketing, digital innovation, and data-driven decision-making. Your key responsibilities will include:

Marketing Strategy Development – Creating and implementing comprehensive marketing strategies that align with business objectives, ensuring sustainable growth and strong brand positioning.
Brand Management – Strengthening brand equity through creative storytelling, consistent messaging, and innovative marketing campaigns that resonate with target consumers.
Digital Marketing & E-commerce – Overseeing digital initiatives, including SEO, PPC, email marketing, content marketing, and social media strategies, to enhance online visibility and drive conversions.

2. What qualifications and experience are required for this position?

To excel as a Senior Marketing Manager – Household Goods, you should have a strong background in marketing, brand management, and digital strategy, particularly in the consumer goods or retail sector. The key qualifications and experience required include:

Education – A Bachelor’s degree in Marketing, Business, Communications, or a related field is required. A Master of Business Administration (MBA) or an advanced degree in marketing is a plus.
Work Experience – A minimum of 5 years of experience in product marketing, brand management, or digital marketing, preferably within the household goods, consumer products, or CPG (Consumer Packaged Goods) industry.
Digital Marketing Expertise – Proficiency in SEO, PPC advertising (Google Ads, social media ads), email marketing, social media strategy, content marketing, and influencer partnerships is essential.

3. What leadership qualities are essential for this role?

The Senior Marketing Manager is a leadership role that requires a dynamic, strategic, and results-driven professional. To thrive in this position, you should embody the following key leadership qualities:

Inspirational Leadership – Ability to lead and motivate a team, fostering a collaborative and high-performance culture.
Creative & Strategic Thinking – A balance of creativity and business acumen to develop innovative campaigns that drive brand engagement and sales growth.
Strong Communication Skills – Exceptional ability to convey complex marketing ideas, engage stakeholders, and craft compelling brand messaging.

4. What challenges can I expect in this role?

The Senior Marketing Manager – Household Goods position comes with exciting opportunities, but also a set of challenges that require strategic problem-solving skills. Some of the key challenges you may face include:

Navigating a Competitive Market – The household goods industry is highly competitive, requiring you to differentiate the brand through unique positioning, compelling storytelling, and data-driven marketing strategies.
Keeping Up with Evolving Consumer Trends – Consumer preferences are constantly changing, demanding continuous research and adaptation of marketing strategies to stay relevant.
Balancing Digital & Traditional Marketing – Finding the right mix between digital campaigns, influencer partnerships, retail promotions, and offline brand activations to maximize impact.

5. How does this role contribute to the company’s growth?

As a Senior Marketing Manager – Household Goods, you will play a critical role in shaping the company’s success and expansion. Your contributions will have a direct impact on business growth by:

Driving Brand Awareness & Market Share – Strengthening brand visibility through high-impact marketing campaigns and strategic partnerships.
Boosting Online & Retail Sales – Implementing targeted digital and in-store promotions that increase product sales across multiple channels.
Enhancing Customer Engagement – Building long-term relationships with consumers through personalized marketing, loyalty programs, and interactive content.

What Remuneration Can You Expect from This Job?

The compensation package for the Senior Marketing Manager – Household Goods in Dallas, TX, includes:

1. Base Salary:

Competitive, with ranges typically between $90,000 to $120,000 annually, depending on experience.

2. Performance Bonuses:

Annual bonuses tied to marketing KPIs, brand growth, and revenue targets.

3. Benefits:

Health, dental, and vision insurance, 401(k) plans with company contributions, and paid time off.

4. Professional Development:

Opportunities for leadership training, conferences, and certifications.

5. Other Perks:

Flexible work options, wellness programs, and team-building activities.

How to Apply

If you are a results-driven marketing leader with extensive experience in the Consumer Packaged Goods (CPG) industry, we invite you to apply for the Senior Marketing Manager – Household Goods role in Dallas, TX. This is an exciting opportunity to lead strategic marketing initiatives, drive brand growth, and enhance customer engagement in a highly competitive market.

To apply, please submit your resume and a cover letter detailing your experience in CPG marketing, brand management, digital strategy, consumer insights, and campaign execution. Highlight your ability to develop and implement innovative marketing strategies, optimize multi-channel campaigns, and drive revenue growth through data-driven decision-making.

This role offers a dynamic career opportunity where you will play a crucial role in shaping brand positioning, fostering market expansion, and driving sustainable business growth. Apply today to take the next step in your marketing career as a Senior Marketing Manager – Household Goods in Dallas, TX!

For more information or to explore similar opportunities, visit our CPG Marketing Careers Page.

Job Category: Household Goods

Job Type: Full Time

Job Location: Dallas

Senior Marketing Manager – Household Goods – Dallas, TX