Are you a results-driven leader with a passion for bringing innovative medical devices to market? We are seeking a Director of Product Launch (Med Device) in Philadelphia, PA, to oversee the planning, execution, and success of new product introductions. This critical role requires a seasoned professional with deep expertise in medical device product launches, regulatory compliance, and cross-functional collaboration. If you have a proven track record of successfully leading product commercialization efforts in the medical device industry, this opportunity offers a chance to make a significant impact.
About This Role
As the Director of Product Launch (Med Device) in Philadelphia, PA, you will drive the entire go-to-market strategy, ensuring seamless product rollouts from development to commercialization. This role involves working closely with R&D, marketing, sales, and regulatory teams to create launch plans that maximize market penetration and revenue growth. You will be responsible for developing and executing strategies that ensure a competitive edge in the medical device space. If you thrive in a fast-paced environment and excel at turning innovative ideas into market-ready solutions, this leadership role is an excellent fit for you.
In this role, you will be responsible for market research, competitive positioning, regulatory alignment, and sales enablement to ensure a seamless product introduction. You will also lead post-launch evaluations, gathering feedback and performance metrics to refine future launches. The Director of Product Launch (Med Device) in Philadelphia, PA must be highly organized, data-driven, and capable of managing multiple product rollouts simultaneously. With the rapid evolution of the medical device industry, this position offers the opportunity to be at the forefront of innovation, shaping the future of healthcare solutions while driving business success.
Key Responsibilities – Director of Product Launch (Med Device) in Philadelphia, PA
Develop and Execute Product Launch Strategies
- Create and implement comprehensive go-to-market strategies for new medical device launches.
- Align launch plans with business objectives, sales goals, and market needs.
- Continuously evaluate launch performance and optimize strategies for future product rollouts.
Lead Cross-Functional Collaboration
- Work closely with R&D, sales, marketing, and regulatory teams to ensure successful product launches.
- Foster strong communication and collaboration between departments to streamline product introduction.
- Ensure all stakeholders are aligned on timelines, objectives, and key performance metrics.
Ensure Regulatory Compliance and Market Readiness
- Oversee adherence to FDA, ISO, and other regulatory requirements for product commercialization.
- Coordinate with regulatory affairs teams to ensure products meet compliance and quality standards.
- Address potential regulatory challenges and develop strategies for successful market entry.
Drive Market Research and Competitive Analysis
- Conduct in-depth market research to identify industry trends, customer needs, and competitive positioning.
- Use data-driven insights to refine product messaging and positioning.
- Monitor competitor launches and adjust strategies to maintain a competitive advantage.
Optimize Product Positioning and Branding
- Work with marketing teams to develop compelling product messaging and promotional campaigns.
- Ensure that product differentiation and unique selling points are effectively communicated.
- Oversee the development of marketing materials, sales enablement tools, and launch kits.
Monitor Product Performance and Customer Feedback
- Track key performance indicators (KPIs) to assess the success of product launches.
- Gather customer and stakeholder feedback to refine future product development strategies.
- Implement continuous improvement initiatives based on post-launch data analysis.
Manage Budget and Resource Allocation for Launch Activities
- Oversee budget planning for product launch initiatives, ensuring cost-effective execution.
- Allocate resources effectively across departments to support successful product commercialization.
- Identify areas for cost optimization without compromising product quality or market impact.
Lead and Develop High-Performing Teams
- Mentor and guide product launch teams to ensure seamless execution of go-to-market strategies.
- Foster a culture of innovation, accountability, and high performance within the organization.
- Provide training and development opportunities to enhance team capabilities in product launch excellence.
What The Client is Looking For in You
To succeed as the Director of Product Launch (Med Device) in Philadelphia, PA, you should possess a strong combination of strategic leadership, industry expertise, and a proven ability to execute successful medical device product launches. The ideal candidate will bring:
- Extensive Experience in Medical Device Product Launches – A background in successfully launching new medical devices, managing commercialization strategies, and driving go-to-market execution.
- Regulatory and Compliance Knowledge – Expertise in FDA, ISO, and other regulatory standards, ensuring that product launches meet all industry requirements.
- Strong Cross-Functional Leadership – Ability to collaborate across departments, aligning R&D, marketing, sales, and regulatory teams for a seamless launch process.
- Strategic Thinking and Execution – A visionary approach to market positioning, competitive differentiation, and long-term product success.
- Market Research and Competitive Analysis Skills – Proficiency in analyzing industry trends, customer needs, and competitive landscapes to optimize product launch strategies.
- Exceptional Project Management Abilities – Experience leading complex product launch timelines, managing multiple stakeholders, and ensuring timely execution.
- Sales Enablement and Marketing Collaboration – Expertise in aligning sales strategies with product messaging and marketing campaigns for maximum impact.
- Analytical and Data-Driven Approach – Ability to measure launch performance, gather feedback, and continuously refine commercialization strategies.
If you are a results-driven professional who thrives in fast-paced, high-stakes environments, this role offers the opportunity to shape the success of groundbreaking medical device innovations.
Why This Opportunity Stands Out
As the Director of Product Launch (Med Device) in Philadelphia, PA, you will play a pivotal role in bringing cutting-edge medical devices to market. This opportunity stands out because:
- Lead High-Impact Product Launches – Spearhead the introduction of innovative medical technologies that improve patient outcomes.
- Collaborate with a World-Class Team – Work alongside top-tier engineers, marketers, and regulatory experts to bring breakthrough solutions to the healthcare industry.
- Competitive Compensation & Benefits – Enjoy a highly competitive salary, performance-based incentives, and a comprehensive benefits package.
- Opportunity for Career Growth – Be part of a rapidly growing organization with opportunities for career advancement in executive leadership.
- Work in a Dynamic and Fast-Paced Environment – Thrive in a culture of innovation, collaboration, and continuous improvement.
- Make a Meaningful Impact – Contribute to the success of life-changing medical devices that enhance healthcare worldwide.
FAQs About the Role
Q: What experience is required for this position?
A: The ideal candidate should have at least 10+ years of experience in medical device product launches, commercialization strategies, and go-to-market execution.
Q: Does this role require experience with regulatory compliance?
A: Yes, a strong understanding of FDA regulations, ISO standards, and global market entry requirements is essential for this role.
Q: What is the expected travel requirement?
A: This role may require domestic and international travel, particularly for product launches, industry events, and collaboration with key stakeholders.
Q: What qualifications are needed for this role?
A: A bachelor’s or master’s degree in business, marketing, engineering, or a related field is required. Additional certifications in regulatory affairs or product management are a plus.
Q: What kind of leadership style is preferred?
A: We are looking for a proactive, results-driven leader who can work cross-functionally, inspire teams, and execute strategic product launch initiatives effectively.
Q: What industries should I have experience in?
A: You should have a strong background in the medical device industry, with experience in product launches, market strategy, and commercialization.
Q: What is the reporting structure for this role?
A: The Director of Product Launch (Med Device) in Philadelphia, PA will report to the VP of Marketing & Commercialization and collaborate closely with executive leadership.
Q: What is the expected timeline for hiring and onboarding?
A: The company is actively seeking the right candidate and aims to complete the hiring process within the next 60–90 days. Onboarding will include strategic alignment meetings, in-depth product briefings, and market planning sessions.
What Remuneration Can You Expect from This Job?
As the Director of Product Launch (Med Device) in Philadelphia, PA, you can expect a highly competitive compensation package that reflects your expertise in medical device commercialization. The base salary for this role ranges from $180,000 – $220,000 per year, depending on experience, industry knowledge, and past achievements in launching successful medical devices.
In addition to a strong base salary, this position offers performance-based bonuses and incentives tied to key product launch metrics, such as market penetration, revenue growth, and successful execution of go-to-market strategies. Depending on the company’s structure, equity options or stock grants may also be available, providing long-term financial growth opportunities.
The benefits package includes comprehensive healthcare coverage (medical, dental, and vision), a 401(k) plan with company matching, paid time off, and executive-level perks. Other potential benefits may include relocation assistance, travel allowances, and professional development opportunities.
This role is an exciting opportunity to lead innovative product launches in the fast-paced medical device sector while being rewarded with a robust compensation package. If you’re ready to make an impact, apply today to take the next step in your career!
How to Apply for This Director of Product Launch (Med Device) Position in Philadelphia, PA
If you are an experienced product launch leader with a proven track record in bringing innovative medical devices to market, we invite you to apply for the Director of Product Launch (Med Device) in Philadelphia, PA. This is a unique opportunity to drive commercial success, collaborate with top industry professionals, and shape the future of medical technology.
To apply, please submit your resume and a cover letter detailing your experience in medical device product launches, commercialization strategies, and cross-functional leadership.
This role offers an exciting opportunity to lead high-impact product introductions, ensuring successful market adoption and business growth. Apply today to take the next step in your executive career as a Director of Product Launch (Med Device) in Philadelphia, PA!
For more information or to explore similar opportunities, visit our Medical Device Recruiters Page.
Tags:
Director of Product Launch | Medical Device Product Commercialization | Product Strategy | Go-To-Market Leadership | Healthcare Innovation | Business Growth
