Chief Trade Marketing Officer – Food & Beverage

Are you a strategic marketing leader with a passion for driving brand growth and market share in the Food & Beverage industry? We are seeking a Chief Trade Marketing Officer (CTMO) to lead trade marketing, category management, and retail execution strategies for a fast-growing Food & Beverage company in Salt Lake City, UT. This is a unique opportunity to shape go-to-market strategies, optimize brand positioning, and strengthen relationships with key retail partners. If you have a strong background in trade marketing, sales strategy, and cross-functional leadership, this role is for you.

Shape the Future of Trade Marketing in Food & Beverage

A leading Food & Beverage company in Salt Lake City, UT is looking for a Chief Trade Marketing Officer (CTMO) to drive strategic marketing initiatives and enhance brand presence across retail channels. The ideal candidate will have deep expertise in trade marketing, category management, and promotional planning, along with a track record of executing successful retail strategies. If you are results-driven and thrive in a fast-paced, competitive market, this is your chance to make a significant impact in the industry.

Key Responsibilities of the Chief Trade Marketing Officer – Food & Beverage

Strategic Trade Marketing Leadership

Develop and implement trade marketing strategies that align with business goals and drive brand growth. Lead retail execution, promotional planning, and in-store activation strategies to maximize product visibility and consumer engagement.

Retail & Channel Strategy

Optimize retail distribution strategies across grocery, convenience, and e-commerce channels. Strengthen partnerships with key retailers, wholesalers, and distributors to enhance brand positioning and increase market penetration.

Category & Shopper Insights

Leverage consumer and shopper analytics to develop data-driven marketing strategies. Conduct market research to identify trends, optimize pricing and promotional strategies, and enhance category performance.

Brand Activation & Promotional Planning

Develop and execute trade promotions, in-store displays, and experiential marketing initiatives to drive consumer awareness and increase product demand. Align marketing campaigns with sales objectives to maximize ROI.

Revenue Growth & Profitability

Collaborate with sales and finance teams to optimize trade spending, improve pricing strategies, and maximize profitability. Identify growth opportunities and implement strategic initiatives to drive sales performance.

Cross-Functional Leadership

Work closely with sales, product development, and supply chain teams to ensure seamless execution of marketing initiatives. Foster collaboration between internal teams and external retail partners to drive business success.

Retail Execution & Performance Tracking

Establish key performance indicators (KPIs) to measure the success of trade marketing programs. Monitor sales performance, track promotional effectiveness, and adjust strategies based on data insights.

Budget & Financial Oversight

Manage trade marketing budgets effectively, ensuring optimal allocation of resources for maximum impact. Work with finance teams to analyze spending efficiency and improve cost management.

Compliance & Risk Management

Ensure all marketing and promotional activities comply with industry regulations and company policies. Mitigate risks by maintaining ethical trade practices and adhering to corporate governance standards.

What the Client is Looking for in You

As the Chief Trade Marketing Officer (CTMO) – Food & Beverage, the client seeks a strategic marketing leader with a strong ability to drive retail success, enhance brand visibility, and optimize trade marketing initiatives. You should be a results-oriented professional with deep experience in consumer-driven marketing strategies, category management, and promotional planning within the Food & Beverage industry.

Proven Expertise in Trade Marketing & Retail Strategy

The ideal candidate will have extensive experience in trade marketing, category management, and retail execution within the Food & Beverage sector. You should have a track record of leading successful brand activation campaigns, in-store promotions, and retail partnerships that drive market share and revenue growth. Experience in pricing strategies, promotional planning, and retail negotiations is highly valued.

Strategic Thinker with a Vision for Growth

The client seeks a marketing leader who can develop and execute long-term trade marketing strategies that align with business objectives and evolving consumer trends. You should have experience in identifying market opportunities, optimizing brand positioning, and leveraging data-driven insights to maximize retail performance.

Strong Financial & Analytical Acumen

A deep understanding of trade spending, promotional ROI, and financial planning is essential. The ideal candidate should be able to manage budgets effectively, analyze sales data, and optimize marketing investments to drive profitability and efficiency in trade promotions.

Proven Ability to Build and Lead High-Performing Teams

As CTMO, you should be skilled at leading and mentoring cross-functional teams, collaborating with sales, marketing, and supply chain teams to ensure seamless execution of trade marketing initiatives. A track record of developing high-impact teams, fostering collaboration, and driving performance-based cultures is highly desirable.

Deep Consumer & Shopper Insights Understanding

The client values leaders who understand consumer behavior, market trends, and shopper psychology. You should have experience in leveraging analytics, market research, and retail data to develop targeted marketing campaigns that enhance brand loyalty and engagement.

Strong Retail & Stakeholder Relationship Management

The ability to build and maintain relationships with key retailers, distributors, and industry stakeholders is crucial. The client seeks a leader who can effectively negotiate trade deals, manage retail partnerships, and align marketing strategies with business objectives.

Commitment to Operational Excellence & Compliance

Finally, the ideal candidate should have a strong grasp of regulatory compliance, supply chain logistics, and industry best practices. You should be able to implement efficient, ethical trade marketing strategies that drive long-term success while ensuring adherence to corporate policies and industry regulations.

FAQs About the Role – Chief Trade Marketing Officer (CTMO) – Food & Beverage

1. What are the key responsibilities of the CTMO in this role?

As the Chief Trade Marketing Officer (CTMO), you will be responsible for developing and executing trade marketing strategies, enhancing brand visibility, optimizing retail partnerships, and driving market share growth. Your role includes overseeing promotional planning, category management, pricing strategies, and ensuring a strong omnichannel presence. Additionally, you will lead cross-functional teams, collaborate with sales and supply chain departments, and ensure compliance with industry standards.

2. What qualifications and experience are required for this position?

The ideal candidate should have extensive experience in trade marketing, category management, and retail strategy within the Food & Beverage industry. A proven track record in driving revenue growth, optimizing trade spend, and executing successful promotional campaigns is essential. Experience in consumer insights, data analytics, and sales forecasting is highly valued. While an MBA or an advanced degree in marketing, business, or a related field is preferred, it is not mandatory.

3. What leadership qualities are essential for this role?

The client seeks a strategic and results-driven leader with strong decision-making skills, financial acumen, and a deep understanding of consumer and shopper behavior. The ability to inspire teams, build strong retailer relationships, and execute data-driven marketing strategies is key. Strong negotiation, stakeholder management, and adaptability to market trends are also crucial leadership traits.

4. What challenges can I expect in this role?

As CTMO, you will face challenges such as intense market competition, evolving consumer preferences, fluctuating raw material costs, and the need for digital transformation in trade marketing. Managing retail negotiations, optimizing trade promotions, and ensuring profitable pricing strategies while maintaining brand integrity will also be key challenges.

5. What is the expected impact of the CTMO on the company’s growth?

Your role as CTMO will be pivotal in enhancing brand positioning, increasing market penetration, and driving sustained revenue growth. By developing effective retail strategies and trade marketing initiatives, you will strengthen the company’s presence in domestic and international markets, leading to improved sales performance and long-term profitability.

6. What is the company’s culture and work environment like?

The company fosters an innovative, performance-driven, and collaborative work environment. They value leaders who promote teamwork, accountability, and consumer-centric strategies. You will have the opportunity to shape trade marketing initiatives, build high-performing teams, and contribute to the company’s overall strategic direction.

What Remuneration Can You Expect from This Job?

As the Chief Trade Marketing Officer (CTMO) – Food & Beverage, you can expect a highly competitive compensation package designed to attract top-tier trade marketing executives. The remuneration for this role typically includes:

1. Base Salary

The base salary for a CTMO in the Food & Beverage industry depends on company size, revenue, and market presence. In mid-to-large-sized organizations, the annual base salary generally ranges between $200,000 to $450,000, with top multinational corporations offering even higher salaries.

2. Performance-Based Bonuses

In addition to a base salary, most CTMO compensation packages include performance-based bonuses linked to:

Revenue growth
Market share expansion
Successful trade marketing campaigns
Retailer and distributor engagement metrics

These bonuses can range from 25% to 75% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Many companies offer equity-based incentives, such as:

Stock options
Restricted stock units (RSUs)
Performance shares

These incentives align executive compensation with company success, providing long-term financial rewards. Depending on the company’s valuation, these grants can be a significant portion of the total compensation package.

Some companies offer profit-sharing or long-term incentive plans (LTIPs) to reward sustained business growth over multiple years. These programs ensure that trade marketing strategies contribute to long-term profitability while providing additional financial incentives.

5. Executive Benefits & Perks

CTMOs often receive a comprehensive benefits package, which may include:
✔ Health, dental, and vision insurance
✔ 401(k) plans or executive pension schemes
✔ Executive retirement plans
✔ Company-provided vehicles or travel allowances
✔ Business expense accounts for retailer relations and marketing campaigns
✔ Exclusive wellness programs for executives

6. Signing Bonuses & Relocation Assistance

For highly sought-after candidates, companies may offer signing bonuses or relocation assistance to attract top-tier marketing executives. These one-time incentives can range from $25,000 to $250,000, depending on the company and candidate’s profile.

Total Compensation Potential

When considering base salary, bonuses, stock options, and additional incentives, the total compensation for a CTMO in the Food & Beverage industry can range between $350,000 to $1.5 million annually, with higher figures in leading multinational firms.

How to Apply

If you are a dynamic and results-driven leader with a proven track record in trade marketing, brand strategy, and revenue growth, we invite you to apply for the Chief Trade Marketing Officer (CTMO) – Food & Beverage role. This is a unique opportunity to lead a high-growth organization, drive market expansion, and implement cutting-edge trade marketing strategies to strengthen brand positioning and retail partnerships.

To apply, please submit your resume and a cover letter detailing your experience in:

Trade marketing leadership and brand growth strategies
Retailer and distributor engagement
Market expansion initiatives
Consumer insights and promotional planning
Financial management and ROI-driven marketing campaigns

Highlight your ability to maximize brand visibility, optimize trade marketing spend, and enhance go-to-market strategies in the highly competitive Food & Beverage industry.

This role offers a high-impact career opportunity, where you will play a pivotal role in shaping the company’s trade marketing direction, driving innovation, and enhancing business profitability.

📩 Apply today to take the next step in your executive career as a Chief Trade Marketing Officer (CTMO) – Food & Beverage!

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Tags:

Job Category: Food & Beverage

Job Type: Full Time

Job Location: Salt Lake City

Chief Trade Marketing Officer – Food & Beverage – Salt Lake City, UT