Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy
Are you a results-driven leader with expertise in scaling Direct-to-Consumer (DTC) brands? We are seeking a Chief E-commerce Officer (CEO) to lead a high-growth DTC business in Detroit, MI. This is a unique opportunity to define e-commerce strategy, enhance digital experiences, and drive revenue growth in a competitive online marketplace. If you excel in performance marketing, data-driven decision-making, and omnichannel expansion, this role is for you.
Lead the Future of DTC E-commerce in Detroit
A fast-growing DTC brand in Detroit, MI is looking for a Chief E-commerce Officer (CEO) to accelerate its digital transformation and scale its online presence. The ideal candidate will have deep experience in e-commerce operations, digital marketing, and customer experience optimization. If you are passionate about building best-in-class digital ecosystems, driving conversion, and maximizing customer lifetime value, this is your chance to shape the future of e-commerce.
Key Responsibilities of the Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy
Strategic Leadership: Develop and execute a comprehensive DTC e-commerce strategy that aligns with market trends and consumer behavior. Drive digital transformation and innovation to position the company as a leader in the online retail space.
Revenue Growth & Digital Sales Optimization: Identify and implement strategies to increase conversion rates, customer acquisition, and lifetime value. Optimize pricing, promotions, and digital sales funnels to drive top-line growth while maintaining profitability.
Performance Marketing & Customer Acquisition: Lead data-driven marketing initiatives across paid search, social media, email, influencer partnerships, and affiliate programs. Maximize ROI by leveraging analytics, A/B testing, and audience segmentation.
Omnichannel & Marketplace Expansion: Develop strategies to integrate direct-to-consumer sales with marketplace channels, retail partnerships, and subscription models. Enhance customer experience across all touchpoints, including web, mobile, and social commerce.
E-commerce Operations & Fulfillment: Oversee the end-to-end e-commerce supply chain, including warehousing, logistics, and order fulfillment. Ensure seamless operations and fast, cost-effective delivery while maintaining high customer satisfaction.
Brand & Customer Experience: Strengthen brand positioning through compelling storytelling, product merchandising, and seamless digital experiences. Enhance UX/UI, site performance, and personalization strategies to drive engagement and retention.
Technology & Innovation: Stay ahead of emerging e-commerce trends, including AI, automation, and personalization. Implement cutting-edge tools for CRM, inventory management, and payment processing to streamline operations.
Data Analytics & Consumer Insights: Leverage data analytics to track performance metrics, customer behavior, and market trends. Use insights to refine marketing strategies, enhance product offerings, and improve overall business decisions.
Financial Management & Profitability: Work closely with the finance team to develop budgets, manage P&L, and ensure healthy unit economics. Identify cost-saving opportunities while driving scalable and sustainable growth.
Stakeholder & Investor Relations: Communicate key performance indicators, strategic updates, and growth opportunities to investors, board members, and stakeholders. Secure buy-in for new initiatives and expansion plans.
Regulatory Compliance & Risk Management: Ensure adherence to data privacy laws, payment security protocols, and industry regulations. Proactively address potential risks and implement best practices for online security and fraud prevention.
What the Client is Looking for in You
As the Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy, the client seeks a visionary leader with a deep understanding of digital commerce, consumer behavior, and growth strategies in the online retail space. You should be a data-driven, results-oriented executive who thrives in fast-paced environments and can drive e-commerce innovation while ensuring operational excellence.
Proven Leadership in E-commerce and DTC Growth
The ideal candidate is an experienced leader with a strong track record of scaling e-commerce brands, optimizing digital sales funnels, and driving revenue growth in the DTC space. You should have expertise in customer acquisition, retention, and brand positioning, with a history of successfully expanding online businesses and improving digital customer experiences.
Strategic Thinker with a Vision for Digital Expansion
As CEO, you must demonstrate the ability to craft and execute long-term e-commerce strategies that align with market trends and consumer demands. The client values leaders who can identify new digital opportunities, leverage data-driven insights, and implement innovative solutions to enhance online sales, customer engagement, and brand loyalty.
Expertise in Performance Marketing and Digital Analytics
A deep understanding of SEO, paid media, influencer marketing, and omnichannel strategies is essential. The ideal candidate will have hands-on experience in leading data-driven marketing initiatives, optimizing conversion rates, and scaling customer acquisition while maintaining strong ROI. Proficiency in using analytics tools to track key performance indicators and optimize marketing spend is highly valued.
Strong Financial and P&L Management Acumen
The ability to drive profitability while maintaining sustainable growth is critical. The client seeks a leader who can manage budgets, optimize customer acquisition costs (CAC), maximize customer lifetime value (LTV), and oversee financial planning. Experience in subscription models, dynamic pricing, and revenue optimization will be a strong advantage.
Ability to Build and Lead High-Performing Digital Teams
Leadership is at the heart of this role, and the client is looking for a CEO who can attract, develop, and retain top talent in digital marketing, product management, UX/UI, and e-commerce operations. You should foster a culture of innovation, collaboration, and accountability while driving peak performance across cross-functional teams.
Customer-Centric Mindset and UX Innovation
A deep understanding of consumer behavior, personalization strategies, and UX/UI best practices is crucial. The ideal candidate will have a proven ability to create seamless, engaging, and high-converting digital experiences. Experience in developing AI-driven personalization, loyalty programs, and seamless checkout experiences is a plus.
Strong Stakeholder and Investor Relations
The client seeks a CEO who can effectively engage with investors, board members, and key stakeholders. Your ability to communicate data-driven insights, secure funding, and present strategic growth plans will be essential in driving long-term success.
Commitment to Operational Excellence and Compliance
Finally, the client values a leader who prioritizes efficiency, cybersecurity, and regulatory compliance. You should have experience in managing supply chain logistics, ensuring data privacy, and implementing fraud prevention measures to maintain a secure and trustworthy online shopping environment.
FAQs About the Role – Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy
1. What are the key responsibilities of the CEO in this role?
As the Chief E-commerce Officer (CEO), you will be responsible for defining and executing the company’s digital commerce strategy, driving online revenue growth, optimizing customer acquisition and retention, and ensuring seamless digital operations. You will lead cross-functional teams in marketing, technology, and logistics while engaging with stakeholders, including investors and board members, to scale the business and maintain a competitive edge in the e-commerce industry.
2. What qualifications and experience are required for this position?
The ideal candidate should have extensive leadership experience in e-commerce, digital marketing, and direct-to-consumer (DTC) growth strategies. A strong background in online business scaling, performance marketing, financial management, and customer experience optimization is essential. Experience with SEO, paid advertising, omnichannel strategies, and subscription models is a plus. An MBA or an advanced degree in business, marketing, or a related field is preferred but not mandatory.
3. What leadership qualities are essential for this role?
The client seeks a data-driven, results-oriented leader with strong strategic thinking, innovation, and decision-making skills. The ability to lead high-performing teams, optimize digital experiences, and stay ahead of market trends is critical. You should also possess excellent communication skills, financial acumen, and a deep understanding of consumer behavior and e-commerce analytics.
4. What challenges can I expect in this role?
Challenges in this role include rapidly changing consumer preferences, increased competition, evolving digital marketing trends, and maintaining profitability while scaling online operations. The role requires agility in adapting to new technologies, optimizing marketing spend, and ensuring a seamless omnichannel experience. Managing investor expectations and sustaining long-term growth in a competitive landscape will also be key challenges.
5. What is the expected impact of the CEO on the company’s growth?
The CEO is expected to drive significant online revenue growth, increase customer retention, and enhance the company’s digital brand presence. Your leadership in customer acquisition strategies, website optimization, and data-driven decision-making will directly influence the company’s profitability and market position.
6. What is the company’s culture and work environment like?
The company fosters a fast-paced, data-driven, and innovation-focused culture. They value leaders who encourage collaboration, creativity, and accountability while fostering a high-performance team environment. You will have the opportunity to shape and strengthen the company’s digital-first culture while aligning it with business goals.
What Remuneration Can You Expect from This Job?
As the Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy, you can expect a highly competitive compensation package that reflects your leadership role in driving digital transformation and business growth. The remuneration for this role typically includes:
1. Base Salary
The annual base salary for a Chief E-commerce Officer varies depending on the company’s size, market position, and revenue. In a mid-to-large-sized DTC e-commerce company, the base salary can range from $250,000 to $500,000, with high-growth or publicly traded companies offering even higher compensation.
2. Performance-Based Bonuses
Most CEO compensation packages include annual performance-based bonuses linked to key business metrics such as online revenue growth, customer acquisition, conversion rates, and profitability. These bonuses can range from 30% to 100% of the base salary, depending on individual and company performance.
3. Equity & Stock Options
To align executive incentives with business success, many e-commerce companies offer equity-based compensation, including:
- Stock options
- Restricted stock units (RSUs)
- Performance shares
For fast-growing e-commerce brands and venture-backed startups, equity can be a significant portion of the total compensation package, potentially leading to multi-million-dollar earnings upon exit or IPO.
4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)
Some companies offer profit-sharing plans or LTIPs that provide financial incentives based on long-term performance milestones. These plans ensure a focus on sustained business growth, rewarding executives for multi-year achievements.
5. Executive Benefits & Perks
Beyond salary and bonuses, CEOs often receive comprehensive executive benefits, such as:
- Health, dental, and vision insurance
- 401(k) or retirement plans with company contributions
- Executive wellness programs
- Company-provided travel allowances or expense accounts
- Flexible work arrangements and business-class travel perks
6. Signing Bonuses & Relocation Assistance
To attract top executives, some companies offer signing bonuses or relocation packages, which can range from $50,000 to $500,000, depending on the company and candidate’s experience.
Total Compensation Potential
When factoring in base salary, performance bonuses, stock options, and incentives, total compensation for a Chief E-commerce Officer can range from $400,000 to several million dollars annually, especially in high-growth, publicly traded, or venture-backed companies.
How to Apply
If you are a visionary leader with a proven track record in scaling e-commerce businesses, optimizing digital strategies, and driving revenue growth, we invite you to apply for the Chief E-commerce Officer (CEO) – Direct-to-Consumer (DTC) Strategy role. This is a rare opportunity to lead a high-growth online brand, expand market reach, and implement cutting-edge e-commerce strategies to enhance customer experience and profitability.
To apply, please submit your resume and a compelling cover letter detailing your experience in:
✅ E-commerce leadership & strategy execution
✅ Digital marketing & customer acquisition
✅ Revenue growth & conversion optimization
✅ Operational efficiency & supply chain management
✅ Team leadership & cross-functional collaboration
This is a high-impact executive role where you will shape the future of the brand, drive innovation, and ensure long-term business success. Apply today to accelerate your career as a Chief E-commerce Officer (CEO) – DTC Strategy!
For more details or to explore similar executive roles, visit our E-commerce Leadership Recruitment Page.
Tags:
Chief E-commerce Officer | CEO E-commerce | DTC Executive Jobs | Digital Transformation | Online Revenue Growth | Customer Acquisition Strategy | Market Expansion | Data-Driven Leadership | E-commerce Industry Innovation
