Brand Manager – Snack Food Production – Baltimore, MD

 

Brand Manager – Snack Food Production – Baltimore, MD

We are seeking a dynamic and results-driven Brand Manager to join a leading Snack Food Production company in Baltimore, MD. As a key member of the marketing team, you will play an integral role in developing and executing strategies that drive brand awareness, consumer loyalty, and sales growth for our snack food products. This is a fantastic opportunity for an individual with a passion for food products, strong marketing expertise, and a vision to shape the future of the snack food category.

Shape the Future of Snack Food Branding

In this role, you will be responsible for overseeing the development and execution of marketing campaigns, managing the brand portfolio, and ensuring a consistent and compelling brand message across all channels. You will work closely with cross-functional teams, including product development, sales, and operations, to identify new growth opportunities and enhance the brand’s market presence. If you are a creative thinker with a strategic mindset and a track record of delivering results in the consumer goods industry, this position offers an exciting opportunity to make a significant impact.

Key Responsibilities of the Brand Manager – Snack Food Production

Strategic Brand Development: Lead the development and execution of the brand strategy for the snack food portfolio. This includes identifying key market opportunities, setting brand goals, and establishing a clear brand vision that resonates with consumers. Focus on driving growth, differentiation, and customer loyalty across product lines.

Marketing Campaign Management: Oversee the creation, planning, and execution of marketing campaigns for the snack food products. Ensure the campaigns are aligned with brand positioning and deliver measurable results in terms of brand awareness, consumer engagement, and sales growth.

Product Innovation & Consumer Insights: Leverage consumer insights and market research to drive product innovation. Identify emerging trends and work closely with the product development team to enhance or launch new snack food offerings that meet consumer demands and preferences.

Brand Positioning & Communication: Manage the development of brand messaging and communication strategies across all channels, ensuring consistent and compelling brand stories. Work with creative agencies, digital teams, and PR partners to amplify brand presence and reach target audiences.

Cross-Functional Collaboration: Work closely with sales, operations, and product development teams to align on business objectives, product launches, and go-to-market strategies. Collaborate with the supply chain team to ensure product availability and quality standards are maintained.

Sales & Profitability Growth: Support sales teams by providing them with the necessary brand tools, product knowledge, and insights to drive revenue. Monitor product performance, track key metrics, and adjust strategies to meet financial and sales objectives.

Market Research & Competitor Analysis: Conduct competitive analysis to stay ahead of market trends and identify areas of opportunity. Gather consumer feedback and market data to inform strategic decisions and ensure the brand remains relevant and competitive.

Budget Management: Develop and manage the brand marketing budget, ensuring the effective allocation of resources across campaigns, promotions, and brand initiatives. Track spending and return on investment to maximize the impact of marketing efforts.

Team Leadership & Collaboration: Lead and mentor a team of marketing professionals, fostering a culture of creativity, accountability, and collaboration. Work across departments to ensure brand consistency and alignment with overall business objectives.

Regulatory Compliance & Brand Integrity: Ensure all marketing activities comply with industry regulations and the company’s ethical standards. Maintain brand integrity by upholding quality standards and ensuring accurate product information is communicated to consumers.

What the Client is Looking for in You

As the Brand Manager – Snack Food Production, the client is seeking a highly skilled and motivated individual with a deep understanding of brand development, marketing strategies, and the snack food industry. The ideal candidate will be an innovative, strategic thinker with a proven track record of driving brand growth and achieving business objectives in a competitive market.

Proven Expertise in Brand Management

The client is looking for a seasoned brand manager with extensive experience in consumer goods or snack food brands. You should have a history of successfully managing brand portfolios, executing marketing campaigns, and enhancing brand presence across multiple channels. Experience in developing and positioning food products, especially in the snack industry, is highly valued.

Strategic Marketing Vision

You must demonstrate the ability to develop and execute strategic marketing plans that drive brand awareness, consumer loyalty, and business growth. The client values candidates who can align marketing initiatives with business goals, optimize marketing budgets, and ensure successful product launches and promotions that resonate with target consumers.

Data-Driven Decision Maker

A strong candidate will possess excellent analytical skills and the ability to make data-driven decisions. The client is seeking someone who can utilize market research, consumer insights, and performance metrics to refine marketing strategies, optimize campaigns, and drive profitability. The ability to understand consumer behavior and adapt strategies to changing market conditions is essential.

Creative Problem Solver with Innovation at the Core

The client values innovation and creativity. They are looking for a brand manager who can think outside the box, bring fresh ideas to the table, and deliver creative solutions that differentiate the brand in the market. You should be capable of spotting emerging trends and capitalizing on them to ensure the brand remains relevant and competitive.

Cross-Functional Leadership and Collaboration

Strong collaboration skills are essential for success in this role. You should be able to work effectively with sales, product development, and operations teams to ensure the brand message is consistent and aligned across all business functions. The ability to lead cross-functional teams and manage multiple projects simultaneously is key to driving brand success.

Consumer-Centric Approach

A deep understanding of consumer preferences, market trends, and brand positioning is crucial. The ideal candidate will have a consumer-first mindset, focusing on delivering products and marketing strategies that enhance customer satisfaction and brand loyalty. You should be able to turn consumer insights into actionable strategies that drive sales and build long-term relationships with customers.

Exceptional Communication and Presentation Skills

The client is seeking a brand manager who excels in communication. You will be responsible for presenting brand strategies, campaign results, and consumer insights to key stakeholders, including senior leadership, marketing teams, and external partners. Strong presentation and negotiation skills are essential for aligning stakeholders and driving brand objectives.

Commitment to Quality and Operational Excellence

Finally, the client values a leader who prioritizes quality and operational efficiency. You should have a strong understanding of supply chain processes, product quality standards, and regulatory requirements to ensure products meet consumer expectations and industry guidelines. A focus on continuous improvement and operational excellence will be key to driving long-term brand success.

FAQs About the Role – Brand Manager – Snack Food Production

1. What are the key responsibilities of the Brand Manager in this role?

As the Brand Manager for Snack Food Production, you will be responsible for developing and executing brand strategies that drive awareness, loyalty, and growth. This includes overseeing marketing campaigns, managing product innovation, working closely with cross-functional teams, and ensuring alignment with the company’s overall objectives. You will also be tasked with analyzing market trends, consumer insights, and performance data to optimize brand positioning and drive profitability.

2. What qualifications and experience are required for this position?

The ideal candidate should have a strong background in brand management, preferably within the food or consumer goods industry. A proven track record of successful marketing campaigns, product positioning, and market analysis is essential. Experience in the snack food sector is a significant plus. A degree in marketing, business, or a related field is required, and an MBA or similar advanced qualifications is highly valued.

3. What leadership qualities are essential for this role?

The client is looking for a strategic, innovative leader who is both creative and data-driven. You should possess excellent communication, problem-solving, and decision-making skills. A strong ability to collaborate with cross-functional teams, manage multiple projects, and lead a team to achieve business goals is critical. You should also be adaptable and capable of responding quickly to changing market dynamics.

4. What challenges can I expect in this role?

In this role, you will face challenges such as intense competition, evolving consumer preferences, and market saturation in the snack food industry. Managing brand consistency across different markets, ensuring timely product launches, and driving innovation while maintaining cost efficiency will also be key challenges. Additionally, you may encounter the need to balance creativity with data-driven strategies to meet business goals.

5. What is the expected impact of the Brand Manager on the company’s growth?

The Brand Manager is expected to have a direct impact on the company’s growth by strengthening brand recognition, driving consumer loyalty, and contributing to revenue growth. Through strategic marketing campaigns, effective product positioning, and market insights, the Brand Manager will play a key role in expanding the brand’s market presence and increasing profitability.

6. What is the company’s culture and work environment like?

The company values a dynamic, collaborative, and results-oriented work culture. You will be joining a team that fosters creativity, accountability, and continuous learning. The environment is fast-paced, with a strong emphasis on innovation and customer focus. You will have the opportunity to contribute to a brand’s success while working in a supportive, team-driven atmosphere that encourages growth and personal development.

What Remuneration Can You Expect from This Job?

As the Brand Manager for Snack Food Production in Baltimore, MD, you can expect a competitive and rewarding compensation package designed to attract experienced professionals. The remuneration for this role typically includes:

1. Base Salary

The base salary for a Brand Manager in the snack food industry varies depending on the company’s size, location, and market position. For this role, the annual base salary generally ranges from $80,000 to $120,000, with larger companies or those in highly competitive markets offering salaries at the higher end of this spectrum.

2. Performance-Based Bonuses

In addition to the base salary, many companies offer performance-based bonuses that are tied to key business metrics, such as sales growth, market share expansion, and successful product launches. These bonuses can range from 10% to 30% of the base salary, depending on both individual and company performance.

3. Equity & Stock Options

Some companies offer equity-based incentives, including stock options or performance shares, allowing Brand Managers to share in the long-term success of the business. These incentives align your financial interests with the company’s growth and can be a significant part of the overall compensation package.

4. Profit-Sharing & Long-Term Incentive Plans (LTIPs)

For high-performing individuals, companies may provide profit-sharing or LTIPs, which reward continued contributions to the company’s growth and profitability over several years. These additional financial incentives are tied to long-term success, helping to further enhance your earnings potential.

5. Executive Benefits & Perks

Brand Managers typically receive a comprehensive benefits package that includes:

• Health, dental, and vision insurance
• Retirement plans with company contributions (401(k) or pension plans)
• Wellness programs
• Paid time off and holiday allowances
• Business travel allowances or reimbursement
• Access to professional development and training programs

6. Signing Bonuses & Relocation Assistance

For exceptional candidates or those relocating to Baltimore, signing bonuses and relocation assistance may be offered to help cover the cost of the move and make the transition easier. Signing bonuses can range from $5,000 to $20,000, depending on the company and the candidate’s experience.

Total Compensation Potential

When factoring in base salary, bonuses, stock options, and benefits, total compensation for a Brand Manager in this role can range from $100,000 to $160,000 or more annually, with potential for higher earnings based on performance and additional incentives.

How to Apply

If you are an experienced and strategic leader with a proven track record in the Consumer Packaged Goods (CPG) industry, we encourage you to apply for the Brand Manager – Snack Food Production position in Baltimore, MD. This is an exciting opportunity to manage and elevate a leading snack food brand, drive marketing innovation, and optimize product development strategies.

To apply, please submit the following:

1. Resume – Highlight your experience in brand management, product development, and market expansion within the snack food or CPG sectors.
2. Cover Letter – Provide details of your experience in driving brand growth, managing cross-functional teams, and developing marketing strategies that align with business objectives. Be sure to showcase your success in optimizing supply chains, managing budgets, and increasing market share.

This role offers the chance to shape the future of a well-established snack food brand, driving its success and expanding its reach in competitive markets. Apply today to take the next step in your brand management career and make a significant impact in the snack food production industry.

For more information or to explore similar opportunities, visit our CPG Brand Management Jobs Page.

Tags: Brand Manager | Snack Food Production | CPG Jobs | Brand Strategy | Product Development | Marketing Innovation | Consumer Packaged Goods | Market Expansion | Cross-Functional Team Leadership | CPG Career