“Generation Z,” often abbreviated as Gen Z, refers to the cohort of individuals born approximately between the mid-to-late 1990s and the early 2010s. This generation follows Millennials and is characterized by its immersion in digital technology from a young age, having grown up with smartphones, social media, and instant access to information. As a result, Gen Z is known for its tech-savviness, preference for online communication, and strong inclination towards social and environmental issues.
For example, a company might tailor its marketing strategies to appeal to Gen Z by leveraging social media platforms and emphasizing sustainability in its product offerings, reflecting the generation’s values and communication habits.
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