Generation X” refers to the demographic cohort born between the early-to-mid 1960s and the early 1980s, positioned between the Baby Boomers and Millennials. Characterized by their independence, adaptability, and skepticism, Generation X grew up during a period of significant social and economic change, including the rise of technology and shifting family dynamics. They experienced the transition from analog to digital technology and are known for their resourcefulness and work-life balance values.
For example, a company targeting Generation X might focus on offering flexible work arrangements and leveraging technology to accommodate their lifestyle preferences and work habits. This generation is often associated with both a strong work ethic and a desire for personal freedom, which influences their approach to career and family life.
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