Gamification refers to the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and overall experience. By incorporating features such as points, badges, leaderboards, and challenges, gamification aims to make tasks or processes more enjoyable and engaging. It leverages the natural human desire for achievement and competition to encourage participation and improve performance.
For instance, a company might use gamification in their employee training program by introducing a points system where employees earn rewards for completing training modules and achieving certain milestones. This approach can lead to higher levels of engagement and retention of training materials, as employees are motivated by the prospect of earning badges and competing on a leaderboard.
Related Terms:
Learning and Development (L&D)
