Marketing Manager – Beverage Manufacturing

Are you a strategic marketing professional with a passion for the beverage industry? We are seeking an experienced Marketing Manager to drive brand growth and market expansion for a leading beverage manufacturing company in Raleigh-Durham, NC. This is an exciting opportunity to lead marketing initiatives, develop innovative campaigns, and enhance brand visibility in a competitive market. If you have a strong background in consumer engagement, digital marketing, and product positioning, this role is for you.

Shape the Future of Beverage Marketing in Raleigh-Durham

A dynamic and growing beverage manufacturing company in Raleigh-Durham, NC, is looking for a Marketing Manager to spearhead its marketing strategies. The ideal candidate will have a deep understanding of consumer trends, brand storytelling, and data-driven marketing techniques to drive revenue and market share. If you thrive in a fast-paced environment and excel in creating impactful marketing campaigns, this is your chance to make a significant impact in the industry.

Key Responsibilities of the Marketing Manager – Beverage Manufacturing

Marketing Strategy & Brand Development

Develop and execute innovative marketing strategies that align with the company’s brand vision and business goals. Strengthen brand identity, positioning, and messaging to enhance consumer awareness and engagement in the beverage industry.

Campaign Management & Market Expansion

Plan, implement, and optimize multi-channel marketing campaigns, including digital, social media, and traditional advertising. Identify new market opportunities and consumer segments to drive growth and expand the brand’s footprint.

Consumer Insights & Trend Analysis

Conduct market research and analyze consumer behavior to stay ahead of industry trends. Utilize data-driven insights to refine marketing strategies, develop new product initiatives, and enhance customer experience.

Sales & Revenue Growth Support

Collaborate with sales teams to develop promotional strategies that boost product sales and increase revenue. Create compelling marketing materials, retail activations, and trade promotions to drive consumer demand.

Lead digital marketing initiatives, including content marketing, SEO, paid advertising, and social media management. Develop engaging storytelling and influencer partnerships to increase online visibility and brand loyalty.

Cross-Functional Collaboration

Work closely with product development, sales, and supply chain teams to ensure cohesive brand messaging and seamless product launches. Align marketing efforts with business objectives and operational capabilities.

Budget Management & Performance Analytics

Manage the marketing budget effectively, ensuring cost-efficient execution of campaigns. Track and analyze key performance metrics, ROI, and consumer engagement to optimize marketing strategies and improve business outcomes.

Regulatory Compliance & Industry Standards

Ensure all marketing activities comply with industry regulations, advertising standards, and company policies. Maintain transparency and ethical marketing practices in all consumer communications.

What the Client is Looking for in You

As the Marketing Manager – Beverage Manufacturing, the client seeks a strategic and results-driven marketing professional with a passion for brand building, market expansion, and consumer engagement. You should be a creative thinker with a data-driven approach, capable of developing and executing innovative marketing campaigns that drive business growth.

Proven Experience in the Beverage Industry

The client is looking for a marketing expert with a strong background in the beverage manufacturing sector or related CPG industries. You should have experience in brand management, product positioning, and multi-channel marketing strategies that enhance brand visibility and consumer loyalty.

Strategic & Data-Driven Marketing Expertise

As the Marketing Manager, you should be skilled in developing and implementing strategic marketing plans based on market research and consumer insights. The ideal candidate will have a deep understanding of industry trends, competitive landscapes, and innovative marketing approaches that drive sales and brand awareness.

Creative Brand Storytelling & Consumer Engagement

The client values a creative marketer who excels in brand storytelling and customer engagement. You should have experience in creating compelling brand narratives, digital content, and advertising campaigns that resonate with target audiences and build strong brand affinity.

The ideal candidate should have proven expertise in digital marketing, including SEO, PPC, content marketing, and social media strategies. The ability to leverage influencer partnerships, social media trends, and digital analytics to optimize campaigns is highly desirable.

Cross-Functional Collaboration & Leadership

As a key member of the marketing team, you should work seamlessly with sales, product development, and operations teams to align marketing efforts with business objectives. The client seeks a strong communicator and team leader who can drive cross-functional collaboration and inspire creativity.

Results-Oriented & Performance-Driven

The client seeks a marketing professional who thrives on achieving measurable results. You should have experience in tracking key performance metrics, analyzing marketing ROI, and continuously optimizing campaigns for maximum impact and efficiency.

Knowledge of Industry Regulations & Compliance

A strong understanding of marketing regulations, industry standards, and compliance requirements in the beverage sector is a plus. The ability to navigate advertising laws, labeling regulations, and ethical marketing practices will be essential.

If you are a marketing innovator with a passion for the beverage industry, the skills to drive brand growth, and the ability to lead high-impact marketing campaigns, this opportunity is for you!

FAQs About the Role – Marketing Manager – Beverage Manufacturing

1. What are the key responsibilities of the Marketing Manager in this role?

As the Marketing Manager – Beverage Manufacturing, you will be responsible for developing and executing marketing strategies that drive brand awareness, consumer engagement, and revenue growth. Your role will involve brand management, digital marketing, campaign execution, market research, and cross-functional collaboration with sales and product development teams. Additionally, you will oversee advertising, content creation, influencer partnerships, and performance analysis to optimize marketing efforts.

2. What qualifications and experience are required for this position?

The ideal candidate should have strong experience in marketing, preferably within the beverage or consumer packaged goods (CPG) industry. A background in brand management, digital marketing, and market research is highly desirable. A bachelor’s or master’s degree in Marketing, Business Administration, or a related field is preferred. The client is looking for a strategic thinker with a proven track record of driving successful marketing campaigns and increasing brand visibility.

3. What marketing skills are essential for this role?

The client seeks a data-driven and creative marketing professional with expertise in:

Brand strategy and positioning
Digital marketing (SEO, PPC, content marketing, and social media)
Market research and consumer insights
Campaign development and execution
Marketing analytics and performance tracking
Cross-functional collaboration with sales and product teams

Strong leadership, communication, and project management skills are also essential.

4. What challenges can I expect in this role?

In the competitive beverage industry, you may face challenges such as:

Changing consumer preferences and market trends
Competitive pressures from established and emerging brands
Optimizing marketing budgets for maximum ROI
Navigating industry regulations and compliance standards
Coordinating cross-functional teams for seamless campaign execution

The role requires adaptability, problem-solving skills, and a proactive approach to staying ahead of industry trends.

5. What is the expected impact of the Marketing Manager on the company’s growth?

As the Marketing Manager, you will play a critical role in driving revenue growth and market expansion. Your marketing strategies will directly influence brand awareness, customer acquisition, and consumer loyalty. The success of your campaigns will contribute to increased sales, stronger brand equity, and a competitive edge in the market.

6. What is the company’s culture and work environment like?

The company fosters a collaborative, fast-paced, and innovation-driven environment. They value creativity, teamwork, and data-driven decision-making. You will be part of a dynamic team that encourages strategic thinking, bold ideas, and continuous learning to keep up with industry trends and evolving consumer behaviors.

What Remuneration Can You Expect from This Job?

As the Marketing Manager – Beverage Manufacturing, you can expect a competitive compensation package designed to attract top marketing talent in the consumer goods industry. The remuneration typically includes:

1. Base Salary

The base salary for a Marketing Manager in the beverage industry varies based on company size, location, experience level, and market position. On average, the annual base salary for this role ranges from $80,000 to $130,000, with senior-level managers earning higher salaries in well-established firms.

2. Performance-Based Bonuses

In addition to a base salary, many companies offer annual performance-based bonuses tied to key marketing and business metrics such as:

Revenue growth
Market share expansion
Successful product launches
Customer engagement and brand performance

These bonuses can range from 10% to 30% of the base salary, depending on individual and company performance.

3. Equity & Stock Options

Some companies, especially publicly traded or high-growth firms, offer equity-based incentives such as stock options, restricted stock units (RSUs), or performance-based shares. These long-term incentives align your contributions with company success and can significantly enhance total compensation.

Certain organizations provide profit-sharing programs or long-term incentive plans (LTIPs) to reward employees for consistent performance and sustained company growth. These programs may include additional cash bonuses or stock grants based on company profitability.

5. Benefits & Perks

Marketing Managers often receive a comprehensive benefits package, which may include:

Health, dental, and vision insurance
401(k) or pension plans with employer contributions
Paid time off (PTO) and flexible work arrangements
Company-provided travel allowances for business events and conferences
Professional development programs and training opportunities
Employee discounts on company products

6. Signing Bonuses & Relocation Assistance

For top marketing talent, some companies offer signing bonuses or relocation assistance to attract experienced professionals. These incentives can range from $5,000 to $25,000, depending on the company’s budget and hiring needs.

Total Compensation Potential

When factoring in base salary, performance bonuses, stock options, and incentives, the total compensation for a Marketing Manager – Beverage Manufacturing can range from $90,000 to $180,000 annually, depending on company size and market performance.

How to Apply

If you are a results-driven marketing professional with a proven track record in brand strategy, product marketing, and consumer engagement within the beverage manufacturing industry, we invite you to apply for the Marketing Manager – Beverage Manufacturing role. This is a unique opportunity to drive brand growth, market penetration, and strategic marketing initiatives in a competitive industry.

To apply, please submit your resume and a cover letter detailing your experience in:
✅ Developing and executing marketing strategies
✅ Managing brand positioning and consumer engagement
✅ Overseeing product launches and promotional campaigns
✅ Driving revenue growth through innovative marketing techniques
✅ Collaborating with cross-functional teams for brand success

This role offers a high-impact career opportunity where you will play a pivotal role in enhancing brand visibility, expanding market reach, and driving sustainable business growth. Apply today to take the next step in your marketing career!

For more information or to explore similar opportunities, visit our Marketing Careers Page.

Tags:

Job Category: Beverage Manufacturing

Job Type: Full Time

Job Location: Raleigh-Durham

Marketing Manager – Beverage Manufacturing – Raleigh-Durham, NC